Jeff Fromm

MGM looks to build emotional connections through experiences and loyalty program innovation.

Choice Hotels innovates on loyalty program with intent to drive emotional connections and faster rewards. Choice VP Loyalty talks about research, program changes and the future of loyalty.

Booking.com bets on reducing friction to increase demand and preference with value seekers.

Bilt & Venmo announce partnership aimed at reducing friction and bringing increased innovation to payments.

Loyalty program innovation will be front and center at Money 20/20.

Travel AI is rapidly addressing consumer pain points. Taking friction and removing it from the journey.

Hotels.com re-imagines their loyalty program based on proprietary research. Choice and simplicity drive the "Save Your Way" program.

Turo seeks to create increased access thru car sharing in much the same way as Airbnb has enabled increased access.

American Express is driving innovation even more intentionally as a mature brand focused on winning the next generation of travel consumers.

Frontier Airlines aims to drive growth with a loyalty program aimed at Bleisure and frequent flyers that often take 6 to 12 trips per year.

AI is fueling a wave of change in the travel industry enabling consumers more access and easier roads to creating that dream trip. Additionally, live event tourism is driving demand.

Getting brand trust means acting on the information consumers aren't required to share but do with brands.

Airbnb CEO Brian Chesky talks about growth and a bet on integrating services and experiences into the booking journey.

BMO aims to position themselves as an affordable alternative to premium cards from Amex, Capital One and Chase.

American Express Travel Research leads to a simplified travel booking experience. Will this improved experience unlock growth? Amex Travel President Audrey Hendley weighs in.

American Express Travel Research leads to a simplified travel booking experience. Will this improved experience unlock growth? Amex Travel President Audrey Hendley weighs in.

Gen Z is looking for major credit card brands like American Express, Chase and Capital One to give them increased access to live events and the experience economy.

Alaska Airlines looks to take on the major travel credit card brands not just airline competitors.

Gen Z will dramatically impact travel loyalty programs as they seek access to experiences, live events and more localized authentic journeys.

How Gen Z And Millennials Impact Travel And The Experience Economy