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Jeff Beer

Jeff Beer

Senior Staff Editor at Fast Company

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Influence score
61
Phone
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Location
Canada
Languages
  • English
Covering topics
  • Advertising
  • Marketing

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Recent Articles

fastcompany.com

Yeti just did the unthinkable: Hire an ad agency

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency model—and Yeti’s own ambitions.
fastcompany.com

How the University of North Carolina at Chapel Hill is building a m...

America’s first public university is transforming its marketing to meet a moment when public perception of higher education is on the decline.
fastcompany.com

Facebook’s new holiday ad pines for a social platform that’s long gone

'Home for the Holidays' is a sweetly nostalgic commercial for the Facebook Meta wishes still existed.
fastcompany.com

Heineken knows people like beer better than AI

The brewer's new ads spoof the infamous Friend AI wearable ads from last month. It's part of a push to get people to trade their phones for a bottle of beer.
fastcompany.com

Ronald Reagan narrates a new anti-tariff ad from Canada

The new commercial is part of a $75 million ad campaign by Ontario aimed at Republican voters.
fastcompany.com

How to make sense of Meta’s growing AI-powered advertising machine

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, and why they’re important to the future of your brand.
fastcompany.com

Bozoma Saint-John on advertising’s reality TV moment

The former CMO of Netflix and Uber is here to shine a spotlight on creative brand strategy with NBC’s new reality show 'On Brand with Jimmy Fallon.'
fastcompany.com

How to replace a legend when your industry faces an existential crisis

New Accenture Song CEO Ndidi Oteh opens up about replacing advertising icon David Droga, her advantages over her traditional rivals, and how to help CMOs drive growth again.
fastcompany.com

OpenAI’s first major brand campaign wants to win your heart and mind

AI companies are in an arms race for users. OpenAI CMO Kate Rouch tells 'Fast Company' how she plans to win them over.
fastcompany.com

Why MrBeast would be making a huge mistake launching his own mobile...

Wireless is not the new tequila for celebrities looking for a payday, and Beast is definitely not Ryan Reynolds.
fastcompany.com

Why MrBeast would be making a huge mistake launching his own mobile...

Wireless is not the new tequila for celebrities looking for a payday, and Beast is definitely not Ryan Reynolds.