Jeanine Poggi

<p>TikTok creator Sharon Mbabazi and her stepfather are now expected to appear in a follow-up to the Taylor Swift-inspired campaign from Cetaphil, Ad Age has learned. </p>

<p>Arnold Schwarzenegger as Agent State Farm has trouble with the insurance brand’s tagline in its Super Bowl campaign.</p>

<p>Hear what’s on the minds of brands, agency leaders and creatives for the Big Game.</p>

<p>United Airlines is taking a local approach to Super Bowl with six spots starring actor Kyle Chandler.</p>

<p>Influencer appearances, Gen Z efforts, lots of candy and of course, Taylor Swift, are among the biggest trends in Super Bowl marketing.</p>

<p>Jeremi Gorman will be replaced by long-time Netflix executive Amy Reinhard.</p>

Gen Z professionals and those under the age of 26 interested in advertising and marketing are encouraged to submit original essays.

Ad sales leaders, as well as agency, brand and measurement executives discuss changes to the selling and buying of TV inventory.

From her TV legacy to her history with Musk and Trump, a look at Yaccarino’s career.

Chief Marketing Officer Andrea Zaretsky discusses E-Trade’s Big Game strategy and reveals a teaser for its spot.

Chief Marketing Officer Pete Schlampp gives an inside look at Workday’s Big Game ad.

Erika Ayers discusses how the media company is leaning into live sports and how it plans to build out opportunities for brands.

Sports betting will continue to have a presence in the Big Game.

Christina Spade had been CEO since Sept. 9.

Translation CEO Steve Stoute discusses how brands should think about music across social platforms.

Horizon Media Chief Marketing and Equity Officer Latraviette Smith-Wilson discusses equity in the metaverse and the state of diversity pledges.

DeVard discusses new skills for Web3 era and provides an update on equity initiatives.

It’s been a spooky summer in adland. Recently, Ford promoted its “scary fast” new vehicle, KFC its chicken pizza crust and Netflix its undead “Resident Evil” series with horrific short films and terrifying activations. DoorDash even partnered with Tribeca studios to create its own thriller short. Lu…

Doug Rozen discusses the need for attention metrics and how the agency is planning for Web3.

Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw Ketchup” simply use the method as a r…