Jeanine Poggi

<p>Arnold Schwarzenegger as Agent State Farm has trouble with the insurance brand’s tagline in its Super Bowl campaign.</p>

<p>United Airlines is taking a local approach to Super Bowl with six spots starring actor Kyle Chandler.</p>

<p>Influencer appearances, Gen Z efforts, lots of candy and of course, Taylor Swift, are among the biggest trends in Super Bowl marketing.</p>

<p>Jeremi Gorman will be replaced by long-time Netflix executive Amy Reinhard.</p>

Gen Z professionals and those under the age of 26 interested in advertising and marketing are encouraged to submit original essays.

From her TV legacy to her history with Musk and Trump, a look at Yaccarino’s career.

Streaming has transformed how and what we watch. Here’s how streamers and advertisers are fighting for a piece of the action.

Chief Marketing Officer Andrea Zaretsky discusses E-Trade’s Big Game strategy and reveals a teaser for its spot.

Chief Marketing Officer Pete Schlampp gives an inside look at Workday’s Big Game ad.

Erika Ayers discusses how the media company is leaning into live sports and how it plans to build out opportunities for brands.