Imran Amed

Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation into a futuristic global hub, the purpose of physical retail in a post-Covid world and what global brands need to know about expanding into the GCC.

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.

The Irish designer speaks with Imran Amed about her practice which centres on diverse bodies and finding practical, sustainable routes to market through direct-to-consumer, bespoke clients and carefully chosen retail partners.

LVMH’s results and the subsequent share price rally seem to be more a reflection of hope than concrete evidence of a luxury rebound, writes Imran Amed.

From Nairobi to the BoF 500, designer Katungulu Mwendwa explains why making locally matters, how to design ‘everyday armour’ people will keep for years and what global buyers must change to unlock the potential of African fashion.

The 82-year-old punk poet anti-hero of fashion has grown a brand that now generates more than $200 million a year, but there is plenty he is angry about as he prepares his label for the future.

Imran Amed sits down with British jeweller Kiki McDonough to reflect on resilience through recessions and a pandemic, the enduring appeal of coloured gemstones, and why jewellery’s longevity and everyday joy set it apart in a challenged luxury sector.

Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.

Imran Amed sits down with British jeweller Kiki McDonough to reflect on resilience through recessions and a pandemic, the enduring appeal of coloured gemstones, and why jewellery’s longevity and everyday joy set it apart in a challenged luxury sector.

On Oct. 3, The Business of Fashion will unveil The BoF 500 Class of 2025. To mark the occasion, we sat down with three members of The BoF 500 community to discuss how they are responding to the tumultuous state of fashion and the wider world.

Key business leaders had little to be optimistic about this week in Milan, though strong debuts at Gucci and Jil Sander delivered the creative energy the industry is banking on to help power a turnaround, writes Imran Amed.

On The BoF Podcast, the designer retraces his formative years from Ohio to New York, his years at Bottega in Milan and explores how young creatives can succeed in fashion today.

On the eve of his Spring/Summer 2026 shows, the Diesel and Maison Margiela creative director speaks with Imran Amed about finding his voice, transforming an iconic brand from the 1990s for today and why fashion should include everyone.

In an in-depth conversation with BoF’s Imran Amed, Edward Enninful introduces EE72 — a new, culture-led media company — and opens up about leaving Vogue, building a business from scratch and advising the next generation of creatives.

Today we’re unveiling BoF’s new generative AI tool, trained on our deep archive of trusted journalism and business intelligence, developed in partnership with Quilt.AI.

The new creative director of Jean Paul Gaultier sits down with BoF’s Imran Amed to share his personal fashion journey and how he’s thinking about stepping into the role of creative director at an iconic fashion brand.

Designer Jérôme Mage speaks to Imran Amed about how he built a cult luxury eyewear brand rooted in scarcity, storytelling and craftsmanship — and why having an outsider’s perspective is his greatest creative strength.

Michael Rider’s debut at Celine, Glenn Martens’ first Margiela couture show and Jonathan Anderson’s reinvention of his own brand were among the signs in Paris that luxury is ready to open a new creative chapter, writes Imran Amed.

Designer Rachel Scott discusses redefining craft as a sensual experience with her brand Diotima, and advocating for a more inclusive, class-conscious fashion industry.

After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.