Ilyse Liffreing

Home Depot falls most in the Dow with pandemic boom fading  AdAge.com

Music labels, artists and legacy gaming companies are leaning in to new gaming and music relationships.

Union Square Events busy again with in-flight dining  AdAge.com

Ad takes a subtle dig at Nike as one of the ‘giants’ the Olympian has had to take on.

Less than six months away, the upcoming Winter Olympics come with a healthy dose of uncertainty that advertisers must prepare for.

Ibai Llanos scored a big interview with Lionel Messi after the star player signed with French soccer club Paris Saint Germain.

A new body of research from the 4A’s outlines how agencies can (and should) approach environmental claims in their brand messaging.

The social platform is promoting its short-form video feature on rival apps

Data strategy was a critical component of the review.

The singer’s campaign includes a ‘Saweetstakes’ with prizes meant for the winner and best friend.

It’s time that marketers see content as a tactic in the art of facilitating brand loyalty: Opinion

The gaming giant has been rocked by sexual harassment lawsuit, consumer boycott.

With delta on the rise and the return of many mask mandates, many ‘back to normal’ ads may now appear tone-deaf.

Kin Insurance is airing a mockumentary around ‘Florida Man’ as it seeks to grow its business and go public.

The series will revolve around themes of diversity and inclusion.

The company faces state and investor lawsuits over workplace climate.

A new tool in beta offers creators the ability to earn money from Idea Pins—as brands profit from reaching more users

It’s the auto brand’s biggest move into gaming and esports yet.

Vacant store fronts can fetch $25,000 to $30,000 in ad revenue.

The latest trend comes from the playbooks of social media networks.