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I-Hsien Sherwood

I-Hsien Sherwood

Associate Creativity Editor at Ad Age

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Location
United States
Languages
  • English
Covering topics
  • Advertising
  • General Assignment News

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Recent Articles

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Viceland's 'Weed Week' overflows with bud and smokin' Jeff Sessions - AdAge.com

Viceland’s ‘Weed Week’ overflows with bud, smokes up ‘Jeff Sessions’
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Small Agency, Big Idea: Office of Baby gets comfy for Parachute - A...

Small Agency, Big Idea: Office of Baby gets comfortable for Parachute
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Havas NY ditches straws as a first step for sustainability - AdAge.com

Havas NY ditches straws as a first step toward a greener agency
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Adobe and Dungeons & Dragons dream up a monstrous promotion - AdAge...

Abobe’s PhotoShop and Wizards of the Coast’s Dungeon & Dragons are doing a promotion in which contest winners use Photoshop to make D&D monsters.
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Marketer A-List 2018: Fortnite - AdAge.com

Ad Age’s Marketer A-List 2018 features Fortnite, Nike, Fenty and more.
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Adam&Eve DDB's last two founders Golding and Murphy leave agency - ...

Adam & Eve’s James Murphy and David Golding depart while Firstborn’s Joon Park to leave industry in February
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Deutsch LA has a new CCO; a new era for Turner Duckworth - AdAge.com

Joanne Chan and Sarah Moffat take the helm at Turner Duckworth; Deutsch L.A. names Brett Craig creative chief
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Mental health conditions are becoming more visible in advertising ....

The mentality is changing about mental health
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Instagram's Pride installation at Cannes celebrates LGBTQ people .....

Real change won’t happen until people can be their authentic selves in the spotlight, says the platform’s experiential marketing lead.
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'Whopper Detour' wins Direct Grand Prix at Cannes Lions - AdAge.com

In a unanimous decision, the jury awarded FCB New York’s reboot of the chain’s mobile app that poached customers from McDonald’s.
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Marketers of the Year No. 8: Greta Thunberg - AdAge.com

Cutting through rhetoric and platitudes, teenager is ideal messenger for the environmental movement.
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10 agencies that didn't make it out of the decade - AdAge.com

Economic turmoil, internal strife, poor management or just bad luck meant the end of these shops.
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Wieden+Kennedy is Ad Age 2020 A-List Agency of the Year - AdAge.com

The independent shop tops the A-List for an unprecedented third year in a row
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TwentyFirstCenturyBrand's Neil Barrie on indie rock, disappointing ...

The consultancy’s global CEO talks about his wayward youth as a guitarist and songwriter on the latest episode of the ‘Ad Block’ podcast.
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Tropicana hides mimosas in secret fridges to give busy parents a break

Busy parents need a break after the year we’ve all had, so Tropicana is making surreptitious cocktails a little easier during rare bits of downtime. Orange juice is an essential ingredient for mimosas (and screwdrivers, but who’s counting?) so the brand created hidden mini-fridges that look like bat…
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Travis Scott makes a boozy debut, and Pepsi puts cocoa in cola ... ...

Plus, no one is surprised that women in tech still deal with appalling levels of harassment.
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Lisa Osborne Ross takes reins as CEO of Edelman U.S. - AdAge.com

Executive becomes first Black woman to run a PR operation of this size; Russell Dubner moves to global vice chairman and chair of Edelman Trust Institute.
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Cannabis is no longer a scary brand partner, and BTS eats it up ......

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
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Candace Parker graces NBA 2K game cover as first WNBA player

The Chicago Sky star says it’s a “step in the right direction.”
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5 takeaways from the 2021 ADCOLOR Conference - AdAge.com

Ad executives, influencers, celebrities and musicians gathered to talk about the state of diversity, equity and inclusion.
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Wieden+Kennedy co-founder David Kennedy dies at 82 - AdAge.com

“The quiet craftsman” responsible for Nike’s most famous work continued making art long after retirement.