Hunter Schwarz

In a bid to woo writers and creators back to its platform, X is redesigning its UX to make it faster and easier to engage with links.

Hollywood has been up in arms about an ‘AI actress’ named Tilly Norwood. For Mint Mobile’s new ad, Maximum Effort located a real-live woman with the same name.

Finally, ads can’t be louder than the show you’re watching (if you're in California, that is).

Chicken rules fast food. Now, Long John Silver's wants you to know it's more than just seafood.

Domino's got Shaboozey to sing their new 'cravemark.'

The president can't tariff Taylor Swift's vinyl records, or anyone else's for that matter, thanks to a Reagan-era law.

These are high-end home goods from a brand that wants to send a message about its staying power half a century in.

The White House website has new features following the government shutdown. They're reminiscent of one of Trump's favorite mediums: cable news.

A judge threw out a lawsuit that claimed the Hershey Co. intentionally deceived customers with its jack-o’-lantern Reese’s packaging.

The brand has temporarily changed its name to reflect rising costs of coffee—and housing.

The new drinks-focused concept, called Daybright, will open this fall in the Atlanta area. It isn’t expected to serve any Chick-fil-A menu items.

NikeSkims has released a first look at its inaugural collection, out later this month.

The logo for the new day of climate action features half a sun—the rest is up to you.

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch.

How California’s governor trumped Trump’s merch

The two zombie brands LimeWire and Fyre Fest are hoping for synergies, and that the value of Fyre Fest comes in the attention it gets.

In a new ad from Maximum Effort, 'Everywhere you want to be' is getting an ominous update.

In a new ad from Maximum Effort, 'Everywhere you want to be' is getting an ominous update.

Getting smartphone users to change their habits can be hard, but the new "Check Lyft" campaign makes the attempt. Will it work?

Like getting people to call Twitter ‘X’ and use the phrase ‘Gulf of America,’ the president could find his attempt at renaming the Defense Department easier said than done.