Hunter Schwarz

The Seattle Mariners will advertise the gaming console prominently this season.

The president's tantrum over a painted portrait that hangs in the Colorado State Capitol building reveals a human truth: Most people don't like pictures of themselves.

That's one expensive logo.

Volkswagen says it's ditching touchscreens for analog buttons and knobs beginning with its electric ID 2all, out in 2026.

Denmark's largest grocery store operator is making it easier to see which products come from Europe with a new star icon on price tags.

When bumper stickers aren’t enough, some Tesla owners are taking to rebadging their cars to distance themselves from Elon Musk.

Lamborghini's luxury stroller is the latest example of pricey baby gear that caters to wealthy parents having fewer children later in life.

President Trump's address to a joint session of Congress was political theater, but he wasn't the only one in the spotlight.

As Trump's tariff on Canadian and Mexican goods take effect, leaders are urging their residents to buy local.

Messenger once allowed users to chat across platforms, but now Meta is emphasizing the app’s ties to Facebook.

From ‘Tangerine’ to ‘Anora,’ the Oscar-winning director has used the elaborate Aguafina Script for his film credits as a way to subvert expectations.

Pepperdine University objects to the Netflix series depiction of a fictional sports team whose branding it says is too similar to its own.

Ideo originally branded the consumer watchdog to communicate its vigilance and transparency. Now it’s facing an attempted takedown.

Once you see the curlicue, you can't unsee it.

Of course, it's a sunny yellow.

YouTube’s signature brand color was perceived to be out of date and too loud, so now it’s using a new, pink-infused red.

Though the new DOGE website impresses visitors with graphs and data that make it seem transparent, you can't trust the numbers.

Protest signs look a little different than the first time Trump took office.

With the Obama Foundation rebrand, agencies Manual and Work & Co. have managed to make the oversaturated Gotham typeface feel fresh again.

Crocs is partnering with AI fashion design platform ABLO to let people design their very own Jibbitz for any and every occasion.