ft.com
Dear reader, It isn’t often that a company pays good money to criticise customers for buying its product. But that is what Eli Lilly did this week. The US pharmaceutical company — whose shares are up 130 per cent over the past year and is now a top-10 S&P 500 stock — chose the week of the Oscars to launch an advert called “Big Night”. “Some people have been using medicine never meant for them — for the smaller dress or tux, for a big night, for vanity,” it said, over shots of a sequinned gown…
over 2 years ago