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Hal Koss

Hal Koss

Reporter at Built In

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Email address
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Influence score
49
Location
United States
Languages
  • English
Covering topics
  • Computers & Technology
  • Business

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Recent Articles

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12 Top Email Newsletter Services and Software to Know

The capabilities of email newsletter services offered today go beyond those of traditional email service providers, allowing for things like newsletter curation to formatting and sending — all on one platform. They’re especially helpful for making the newsletter process intuitive, affordable and not too technical for beginners and independent writers.
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What Is Sabbatical Leave? A Comprehensive Guide (With Examples)

A sabbatical is a paid period of leave someone takes off work while still remaining employed by their company. It’s a benefit that some companies give to long-tenured employees as a way to reward them for their work.
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16 Content Creation Startups and Companies Powering the Creator Eco...

The creator economy refers to the ecosystem of individual creators — think artists, influencers, podcasters, TikTokers and YouTubers — who build businesses around their creative endeavors and personal brands, earning income from the audiences they amass and the advertisers they partner with.
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How the Mere Exposure Effect Works in Marketing and Advertising

Even if you don’t click on the sneaker ad that’s been following you around the internet all week, the fact that you’ve had repeated encounters with it — even if you register it only cursorily — means you’re more likely to reach for it than its competitors on equal footing. That’s because of a psychological phenomenon called the mere exposure effect.
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How to Answer ‘Where Do You See Yourself in 5 Years?’

Make sure your answer to “Where do you see yourself in five years?” still emphasizes your interest in the job you applied for, and don’t get too specific.
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Direct-to-Consumer Brands: All You Need to Know (With 35 DTC Examples)

If your Instagram feed is full of ads for things like denim jeans, linen bedsheets and artisanal snacks staged in front of pastel-colored backdrops, then you’re familiar with direct-to-consumer (DTC) brands.
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What Is the Future of Gaming?

Video games have steadily risen in popularity for years. And with the social benefits of video games becoming more apparent, the trend has only accelerated.
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Gamification: What It Is and How It Works (With 8 Examples)

Anyone who has a procrastinating child — or was one — knows the phrase: “I’ll time you.”
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What Is the Metaverse?

The next version of the internet is coming, and it’s called the metaverse. Just ask the leader of the company formerly known as Facebook, which in 2021 rebranded itself as Meta after CEO Mark Zuckerberg announced the social networking platform has its sights set on becoming a “metaverse company.” But what, exactly, is the metaverse? Where can it be found? Why does it matter? And more importantly, how can you and I get in?
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Conscious Consumerism: What Is It? Where Did It Come From?

Conscious consumerism — sometimes called ethical consumerism, conscientious consumerism or green consumerism — is shopping in ways you believe make a positive social, environmental or economic impact.
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What Does a Business Operations Manager Do? - Built In

A business operations manager contributes to the overall health of an organization, often by analyzing data to create financial budgets, developing production goals and improving workflows for different departments. With growth as a high priority, this position leads company-wide initiatives that emphasize efficiency and profitability.
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16 Top Social Listening Tools You Should Know

Check out these social listening tools that help marketers automate and streamline tasks.
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10 Earned Media Examples to Inspire Your Marketing

Earned media — the unpaid press coverage or publicity a brand receives from a third party — is a more cost-effective marketing strategy than paying for advertising, one that helps brands build up their reputation and boost awareness.
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QR Codes in 2024: What They Are and How They’re Used

QR codes were invented in 1994 as a way to streamline automotive production. But lately, new QR code uses seem to be gaining momentum, especially with brands and marketers. Once deemed a dying fad, QR codes weren’t used much at all in North America until 2017, when Apple’s iOS 11 update enabled its native camera app to scan QR codes instead of requiring the use of a third-party app.
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18 Video Game Design Courses to Know

Before Mario ever squeezed through a pipe, or Pac Man gobbled glowing dots or angry birds fashioned themselves into projectiles, somewhere a designer had to dream it all up.
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AI Copywriting: Why Writing Jobs Are Safe

In the future, we’ll all be editors.
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What Is Transformational Leadership? A Guide

All about transformational leadership — what it is, how it works and whether it’s the best style of leadership for today.
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11 Software Platforms to Kickstart Your Employee Advocacy Program -...

When someone on social media shares an article about their industry or gives an update about their company, it’s not always spontaneous. Sometimes, they get a little help from their employer. Employee advocacy software makes it easy for professionals to receive and share preapproved content to their networks, while giving their employers a way to measure the results.
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5 Marketing Lessons From Indie Film Company A24

If you used the Tinder dating app in Austin, Texas, during the 2015 SXSW film festival, you may have been catfished by a movie studio.
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Why People Hate Gated Content

Think of the great rivalries throughout history and culture.
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Should Your Brand Skip Black Friday? - Built In

Brands feel pressure to participate in Black Friday. After all, consumers have come to expect discounts this time of year. They’ll line up around the block and camp out overnight waiting for stores to open.