Hal Koss

Brands feel pressure to participate in Black Friday. After all, consumers have come to expect discounts this time of year. They’ll line up around the block and camp out overnight waiting for stores to open.

Think of the great rivalries throughout history and culture.

If you used the Tinder dating app in Austin, Texas, during the 2015 SXSW film festival, you may have been catfished by a movie studio.

When someone on social media shares an article about their industry or gives an update about their company, it’s not always spontaneous. Sometimes, they get a little help from their employer. Employee advocacy software makes it easy for professionals to receive and share preapproved content to their networks, while giving their employers a way to measure the results.

All about transformational leadership — what it is, how it works and whether it’s the best style of leadership for today.

In the future, we’ll all be editors.

Before Mario ever squeezed through a pipe, or Pac Man gobbled glowing dots or angry birds fashioned themselves into projectiles, somewhere a designer had to dream it all up.

QR codes were invented in 1994 as a way to streamline automotive production. But lately, new QR code uses seem to be gaining momentum, especially with brands and marketers. Once deemed a dying fad, QR codes weren’t used much at all in North America until 2017, when Apple’s iOS 11 update enabled its native camera app to scan QR codes instead of requiring the use of a third-party app.

Earned media — the unpaid press coverage or publicity a brand receives from a third party — is a more cost-effective marketing strategy than paying for advertising, one that helps brands build up their reputation and boost awareness.

Make sure your answer to “Where do you see yourself in five years?” still emphasizes your interest in the job you applied for, and don’t get too specific.

If your Instagram feed is full of ads for things like denim jeans, linen bedsheets and artisanal snacks staged in front of pastel-colored backdrops, then you’re familiar with direct-to-consumer (DTC) brands.

Video games have steadily risen in popularity for years. And with the social benefits of video games becoming more apparent, the trend has only accelerated.

Anyone who has a procrastinating child — or was one — knows the phrase: “I’ll time you.”

The next version of the internet is coming, and it’s called the metaverse. Just ask the leader of the company formerly known as Facebook, which in 2021 rebranded itself as Meta after CEO Mark Zuckerberg announced the social networking platform has its sights set on becoming a “metaverse company.” But what, exactly, is the metaverse? Where can it be found? Why does it matter? And more importantly, how can you and I get in?

Conscious consumerism — sometimes called ethical consumerism, conscientious consumerism or green consumerism — is shopping in ways you believe make a positive social, environmental or economic impact.

A business operations manager contributes to the overall health of an organization, often by analyzing data to create financial budgets, developing production goals and improving workflows for different departments. With growth as a high priority, this position leads company-wide initiatives that emphasize efficiency and profitability.

The creator economy refers to the ecosystem of individual creators — think artists, influencers, podcasters, TikTokers and YouTubers — who build businesses around their creative endeavors and personal brands, earning income from the audiences they amass and the advertisers they partner with.

Even if you don’t click on the sneaker ad that’s been following you around the internet all week, the fact that you’ve had repeated encounters with it — even if you register it only cursorily — means you’re more likely to reach for it than its competitors on equal footing. That’s because of a psychological phenomenon called the mere exposure effect.

A sabbatical is a paid period of leave someone takes off work while still remaining employed by their company. It’s a benefit that some companies give to long-tenured employees as a way to reward them for their work.

The capabilities of email newsletter services offered today go beyond those of traditional email service providers, allowing for things like newsletter curation to formatting and sending — all on one platform. They’re especially helpful for making the newsletter process intuitive, affordable and not too technical for beginners and independent writers.