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Graeme Moran

Graeme Moran

Associate Editor at Drapers

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Email address
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Influence score
33
Phone
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Location
United Kingdom
Languages
  • English
Covering topics
  • Apparel

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Recent Articles

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Webinar: The wholesale forecast 2024 - Risks and rewards with Acne Studios and Charles Tyrwhitt -...

Fashion retail industry news, trends and analysis
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Celys – taking environmental pain out of polyester - Drapers

Fashion retail industry news, trends and analysis
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What shoppers want: delivering seamless experiences for connected c...

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans
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Connected Consumer 2024 report

Click here to read the full report Are your customers channel hoppers or social shoppers? Store l...
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Exclusive – London Collections: Men preview: Agi & Sam

For spring 13 you were inspired by detective shows from the 1980s, so what are the inspirations for your autumn 13 collection?This season our main protagonist is Lord Bath. Looking at him and his eccentricity was the initial starting point. Looking at his aristocratic lifestyle in this big manor, with all his wifelets and all the things he gets up to.What else can you tell us about the collection?We’ve tried to mature a little bit instead of using a million mental colours and prints. Although we’ve probably done the most prints we’ve ever done but it’s all that little bit more subtle, and hopefully that little bit more wearable. We’re also introducing a few more plain pieces. It’s a little more varied this season. In past seasons we did one trouser shape, one shirt, a double breasted and a single breasted jacket and an outerwear piece but we’ve tried to do more and explore new areas of tailoring. We’re still finding our feet so we keep developing it.Last season you moved out of just clothes an
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Unlocking success: strategies to overcome the challenges of 2025, a...

Click here to download the full report. It is a daunting time for UK fashion and footwear bus...
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Taking fashion global: a guide to cross-border tax compliance

Drapers latest report is a guide to managing cross-border tax compliance, from understanding Harmonised System (HS) codes and marketplace tax rules, to managing overseas shipping and international warehouse complexities.
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Connected Consumer: What shoppers want in 2025

Click here to read the full report Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults. It also maps the changes in shopping journeys for channel-hopping fashion consumers, while defining the path to purchase of different generations. This year’s data reveals several interesting shifts that will help brands and retailers understand and anticipate what their shoppers want – and how to exceed their expectations. You will discover an evolution in overall preferences around shopping via mobile phones, online and in store, which will impact successful omnichannel strategies in 2025 and beyond.
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Consumer data report: what your shoppers really want from you

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. We surveyed 2,000 UK consumers. Here is a preview of our findings.
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Sustainability and the Consumer 2026

Sustainability is now a decisive force in consumer’s shopping behaviours – but a gap remains between what consumers say and what they shop. Drapers’ latest research, based on an exclusive survey of 2,000 UK shoppers and insights from 20 leading brands and retailers, reveals how the conscious consumer is evolving – and what this means for your business strategy.
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Beyond the Buzz: how fashion shoppers are actually using AI

AI might be the hottest topic of conversation across the fashion and retail industry, but is it actually impacting how real customers shop? Drapers' latest shopper survey asked 2,000 consumers to get all the answers.