Gillian Follett

State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.

At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better collaborate with creators of color.

Taco Bell invites influencers to Live Más Live, Shea Moisture hosts its first influencer trip—and more.

Taco Bell invites influencers to Live Más Live, Shea Moisture hosts its first influencer trip—and more.

Creator platform Spotter is hosting the latest creator-focused event inspired by the TV upfronts, “Spotter Showcase,” later this month.

Dentsu Creative posted robust growth, nabbing nine major new clients and leading Nutter Butter’s viral TikTok strategy.

Whalar Group expanded its business into four new areas in 2024 and amassed more than 70 new clients.

Day One Agency helped clients such as e.l.f. Beauty and Chipotle cut through on social media and reach Gen Zers with buzzy marketing.

Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights shaping how this generation engages with brands and media.

Maybelline disguises Jojo Siwa as a teddy bear for a New York City scavenger hunt and Victoria’s Secret Pink hosts a pastoral influencer trip.