Gillian Follett

Green Giant’s sponsorship of a beloved internet calendar moment, Slack's integration into a MrBeast video and Walmart's holiday campaign “InWhoencers” are some of this week's creator economy headlines.

Cologuard's ‘Skip the Drama,’ made with FCB Health New York, won gold for Social Media Campaign of the Year among suppliers, vendors and pharmaceutical companies.

Vaseline’s product collaboration with a creator-led beverage brand, Ocean Spray’s brand trip to its cranberry bogs and Béis and Rare Beauty’s sold-out collection of cosmetics bags are some of this week’s creator economy headlines.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time for in-person experiences.

"Love Island" alum Olandria Carthen took the stage at UTA Next Gen's ZCON event last week.

Chewy's partnership with a "pet psychic," Old Navy's Anna Sui collaboration fronted by PinkPantheress and Owala's response to its inclusion in a viral TikTok story are some of this week's creator economy headlines.

Hallie Harris, former CEO of Village Marketing, is launching personal branding agency HLoveCo.

Baby formula brand Bobbie's partnership with Cardi B, Amelia Dimoldenberg’s premiere of an F1-sponsored YouTube series and the return of “King Kylie” are some of this week’s creator economy headlines.

Katie Posocco beefed up Unwell's marketing strategy and helmed the launch campaign for Unwell Hydration, Alex Cooper's first CPG brand.

Since joining Overtime in 2019, Fendrick has directed the Gen Z sports media company’s approach to sponsorships and brand integrations.

Inside the marketing trends reshaping creator partnerships—from expanding into live content to co-owning the brief

How Dhar Mann is turning scripted moral storylines into marketing opportunities

NYX joins the surge of brands rushing to partner with a fan-favorite “Love Island USA” couple, Brita becomes the latest bizarre brand on TikTok and more.

Mozilla’s Firefox has appointed Whalar as its global creator agency following previous project-based assignments.

Advertising Week New York is putting the spotlight on creators, with nearly three dozen set to take the stage. Here’s what you need to know if you’re heading to the event.

Cava’s new dating show, Maybelline’s partnership with TikTok’s beloved “bus auntie” and Linktree’s launch of new AI-powered design tools are some of this week’s creator economy headlines.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden and Smalls, a cat food brand.

J.Crew's "Next Rollneck Generation" campaign, Bubly's fall-themed parody of Flo Rida's "Low" and Microsoft's premiere of Season 2 of "The Reheat" with Keith Lee are some of this week's creator economy headlines.

Influencer marketers will be forced to grapple with the proliferation of generative AI, the expansion of creator-led entertainment and creators' shifting revenue streams over the next five years.

Night Advisory is helping NASCAR win over Gen Z viewers with viral moments sparked by creators on Night's talent roster, such as “The Rizzler.”