Garett Sloane

Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what brands need to know about the sponsored prompts.

Retailers need a new playbook for the AI era as ChatGPT and Google both roll out agentic commerce tools.

MCP, AdCP, large language models, chatbots—test your knowledge of the latest trends in AI and advertising.

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

Amazon just released one of its biggest updates to its DSP ad tech platform with AI agents and a creativity tool that makes connected TV commercials.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Google’s sell-side programmatic platform at the heart of its antitrust case just made some upgrades, including direct buying and AI publisher tools.

The TikTok-like app came out one month ago, and it's seen impressive growth.

Recent AI activations include Sixt re-creating horror car rental stories, A$AP Rocky and Puma building surreal retail experiences and McDonald's fans making Frankenstein burgers.

OpenAI's latest product is a web browser with agentic and commerce possibilities, but brands don't know how it will transform business.