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Garett Sloane

Garett Sloane

Tech Reporter at Ad Age

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46
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Location
United States
Languages
  • English
Covering topics
  • Technology
  • Social Media

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Recent Articles

adage.com

AI in ad tech—how GPTs are showing up in programmatic ad buying platforms

DSPs and other digital ad players are turning to generative AI to plan media strategies and more.
adage.com

Inside Coca-Cola’s first AI-generated TV ads

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.
adage.com

Watch—How emerging tech is reshaping marketing

RSVP to virtual event where advertising and marketing executives will showcase how the latest tech advancements are transforming their businesses.
adage.com

GSK Vaccines’ shingles ad campaign warns about the year-round threat

GSK Vaccines’ shingles ad campaign warns about the year-round threat
adage.com

Google antitrust ad tech trial—debate over whether publishers are l...

Google insists its ad tech tools are interoperable while critics are skeptical publishers can avoid its grip.
adage.com

Google launches curation service in its ad manager for agencies to ...

One of the latest trends in ad tech is bundling publisher inventory to counter signal loss and made for advertising sites.
adage.com

Google, Meta, Snap and Reddit—AI, search and performance marketing ...

Google promotes its AI campaigns, Meta tops a million AI-driven advertisers and Reddit and Snap talk performance in quarterly results.
adage.com

How AT&T trained its AI assistant—chief data officer on how the tec...

AT&T uses generative AI in its own business and helps consumers stay connected as Apple rolls out AI.
adage.com

Google and post-cookie ad tech trends—everything marketers and publ...

With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.
adage.com

Top 5 AI marketing activations to know about right now

Runway gets animated with AI; Google launches AI search ads; Barbie's AI holiday design; and more.
adage.com

Moe Chughtai says social video is as important as TV and helps bran...

Moe Chughtai led the global rollout of MiQ’s TV intelligence platform, made for advertisers to understand the landscape.