Garett Sloane

Media reviews can be hard; the complications over data and who owns it makes them harder

Coca-Cola’s AI lead on the polarizing response to its holiday ads

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

DSPs and other digital ad players are turning to generative AI to plan media strategies and more.

GSK Vaccines’ shingles ad campaign warns about the year-round threat

RSVP to virtual event where advertising and marketing executives will showcase how the latest tech advancements are transforming their businesses.

The 2025 Ad Age Tech Power List will honor digital marketing innovators.

Google insists its ad tech tools are interoperable while critics are skeptical publishers can avoid its grip.

One of the latest trends in ad tech is bundling publisher inventory to counter signal loss and made for advertising sites.

Google promotes its AI campaigns, Meta tops a million AI-driven advertisers and Reddit and Snap talk performance in quarterly results.

AT&T uses generative AI in its own business and helps consumers stay connected as Apple rolls out AI.

With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.

Runway gets animated with AI; Google launches AI search ads; Barbie's AI holiday design; and more.

Billy Davis is helping Amazon bring new brands to sports content.

Miles Brehm is helping drive adoption of the demand-side platform.

Angela Zepeda outlines her marketing plans for X, including an ad campaign coming next year for the Elon Musk-owned social media platform formerly known as Twitter.

Moe Chughtai led the global rollout of MiQ’s TV intelligence platform, made for advertisers to understand the landscape.

SSPs will be able to deploy Yahoo ConnectID and it could alleviate a source of tension in ad tech circles.

At unBoxed, Amazon reveals new features in the DSP and an AI that builds audio ads.

Firefly, the generative AI tool for images, will create video, unleashing more content potential on the platforms.