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Gabriela Barkho
Gabriela Barkho
Reporter at
Modern Retail
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Email address
g*****@*******.co
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Influence score
40
Phone
(XXX) XXX-XXXX
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Location
United States
Languages
English
Covering topics
E-Commerce
Commerce
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Recent Articles
modernretail.co
Plant People secures investment from private equity firm Manna Tree
Gummy supplement brand Plant People announced that private equity firm Manna Tree is taking a minority stake in its business.
about 1 month ago
modernretail.co
Brands team up on gift sets to widen their reach this holiday season
Brands like Tangle Teezer, Josh Cellars and Dude Wipes are collaborating on co-branded gift sets this holiday season to generate buzz.
about 1 month ago
modernretail.co
Modern Retail Podcast: How ButcherBox uses a loyalty program to dri...
This week's Modern Retail Podcast covers the rise of Advent calendar mania and other top news. Plus, inside ButcherBox's loyalty program.
about 1 month ago
modernretail.co
Brands tap outside-the-box personalities to stand out as influencer...
As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products.
about 1 month ago
modernretail.co
Brands Briefing: Inside Harry’s holiday gift sets strategy
This year, razor startup Harry's created exclusive holiday gift sets for Walmart and Target to showcase its new Harry's Plus razor design.
about 2 months ago
modernretail.co
Starbucks believes its comeback lies in becoming the 'best customer...
Starbucks CEO Brian Niccol reiterated that the coffee chain is focused on improving the customer experience as part of his turnaround plan.
about 2 months ago
modernretail.co
Brands hope a second round of ‘Wicked’ products will drive some ret...
The "Wicked: For Good" release has brought back sold-out collaborations along with new partnerships to celebrate the musical's sequel.
about 2 months ago
modernretail.co
Why US shoppers are still getting hit with tariff invoices on overs...
Online shoppers are getting blindsided with tariff invoices from shipping carriers and U.S. customs, and the issue could drag on for months.
about 2 months ago
modernretail.co
Why startup brands are increasingly flocking to this Midwestern dep...
Iowa-based Von Maur considers itself an underdog among department stores as it looks to recruit more brands.
about 2 months ago
modernretail.co
Frozen food is having a moment as consumers seek value and convenience
Frozen foods have long been viewed as convenient staples. But inflation is igniting new interest in the category as shoppers seek value.
2 months ago
modernretail.co
Brands Briefing: The wellness wars heat up among retail chains
The wellness arms race is in full force as retailers like Target, Walmart, Ulta, and even Costco are competing on assortments.
2 months ago
modernretail.co
Bobby Parrish’s supplement brand FlavCity launches at Target
Bobby Parrish's clean-label food and beverage brand is entering Target this week. FlavCity will debut with its protein smoothie line.
2 months ago
modernretail.co
Brands like Bubble and Panera Bread are tapping Y2K-era celebrities...
Brands are increasingly tapping the stars of past hits like "Gilmore Girls" and "Gossip Girl" to appeal to millennials and Gen Z.
3 months ago
modernretail.co
Why beverage brand Brēz is raising money through an SPV
This month, beverage brand Brēz is raising its first round of funding through an SPV, instead of raising money through traditional VC firms.
3 months ago
modernretail.co
Brands Briefing: Brands and agencies sharpen their influencer and a...
As they head into the busy fourth quarter, brands and marketing agencies are strategizing to get the best ROI on their influencer channels.
3 months ago
modernretail.co
Over 80,000 attend launch pop-up of teen skin-care brand Sincerely ...
Over the weekend, 80,000 people -- most of whom were tweens and teens -- showed up to the launch pop-up event of the new skin-care brand Sincerely Yours at American Dream Mall.
3 months ago
modernretail.co
How TikTok-viral gum Underbrush fights knockoffs
As AI has made it easier for people to generate copycats and counterfeits, startups like Underbrush are investing in brand protection earlier.
3 months ago
modernretail.co
As more awareness comes to the menopause care category, brands are ...
As more awareness comes to the menopause care category, brands are evolving their messaging
3 months ago
modernretail.co
How SNAP benefits cuts will impact cash-strapped grocery shoppers
How SNAP benefits cuts will impact cash-strapped grocery shoppers
4 months ago
modernretail.co
Brands Briefing: The return of raunchy marketing
With recent campaigns from Gap, American Eagle and BondiBoost, there is a return to the adage of "sex sells."
4 months ago
modernretail.co
How supplements brand Feel Goods raised a $4.7 million round in a c...
As CPG brands struggle to raise money, some are finding success due to big differentiation and early high-margin revenue.
4 months ago