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Gabriela Barkho

Gabriela Barkho

Reporter at Modern Retail

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Email address
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Influence score
40
Phone
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Location
United States
Languages
  • English
Covering topics
  • E-Commerce
  • Commerce

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Recent Articles

modernretail.co

Plant People secures investment from private equity firm Manna Tree

Gummy supplement brand Plant People announced that private equity firm Manna Tree is taking a minority stake in its business.
modernretail.co

Brands team up on gift sets to widen their reach this holiday season

Brands like Tangle Teezer, Josh Cellars and Dude Wipes are collaborating on co-branded gift sets this holiday season to generate buzz.
modernretail.co

Modern Retail Podcast: How ButcherBox uses a loyalty program to dri...

This week's Modern Retail Podcast covers the rise of Advent calendar mania and other top news. Plus, inside ButcherBox's loyalty program.
modernretail.co

Brands tap outside-the-box personalities to stand out as influencer...

As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products.
modernretail.co

Brands Briefing: Inside Harry’s holiday gift sets strategy

This year, razor startup Harry's created exclusive holiday gift sets for Walmart and Target to showcase its new Harry's Plus razor design.
modernretail.co

Starbucks believes its comeback lies in becoming the 'best customer...

Starbucks CEO Brian Niccol reiterated that the coffee chain is focused on improving the customer experience as part of his turnaround plan.
modernretail.co

Brands hope a second round of ‘Wicked’ products will drive some ret...

The "Wicked: For Good" release has brought back sold-out collaborations along with new partnerships to celebrate the musical's sequel.
modernretail.co

Why US shoppers are still getting hit with tariff invoices on overs...

Online shoppers are getting blindsided with tariff invoices from shipping carriers and U.S. customs, and the issue could drag on for months.
modernretail.co

Why startup brands are increasingly flocking to this Midwestern dep...

Iowa-based Von Maur considers itself an underdog among department stores as it looks to recruit more brands.
modernretail.co

Frozen food is having a moment as consumers seek value and convenience

Frozen foods have long been viewed as convenient staples. But inflation is igniting new interest in the category as shoppers seek value.
modernretail.co

Brands Briefing: The wellness wars heat up among retail chains

The wellness arms race is in full force as retailers like Target, Walmart, Ulta, and even Costco are competing on assortments.
modernretail.co

Bobby Parrish’s supplement brand FlavCity launches at Target

Bobby Parrish's clean-label food and beverage brand is entering Target this week. FlavCity will debut with its protein smoothie line.
modernretail.co

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities...

Brands are increasingly tapping the stars of past hits like "Gilmore Girls" and "Gossip Girl" to appeal to millennials and Gen Z.
modernretail.co

Why beverage brand Brēz is raising money through an SPV

This month, beverage brand Brēz is raising its first round of funding through an SPV, instead of raising money through traditional VC firms.
modernretail.co

Brands Briefing: Brands and agencies sharpen their influencer and a...

As they head into the busy fourth quarter, brands and marketing agencies are strategizing to get the best ROI on their influencer channels.
modernretail.co

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely ...

Over the weekend, 80,000 people -- most of whom were tweens and teens -- showed up to the launch pop-up event of the new skin-care brand Sincerely Yours at American Dream Mall.
modernretail.co

How TikTok-viral gum Underbrush fights knockoffs

As AI has made it easier for people to generate copycats and counterfeits, startups like Underbrush are investing in brand protection earlier.
modernretail.co

As more awareness comes to the menopause care category, brands are ...

As more awareness comes to the menopause care category, brands are evolving their messaging
modernretail.co

How SNAP benefits cuts will impact cash-strapped grocery shoppers

How SNAP benefits cuts will impact cash-strapped grocery shoppers
modernretail.co

Brands Briefing: The return of raunchy marketing

With recent campaigns from Gap, American Eagle and BondiBoost, there is a return to the adage of "sex sells."
modernretail.co

How supplements brand Feel Goods raised a $4.7 million round in a c...

As CPG brands struggle to raise money, some are finding success due to big differentiation and early high-margin revenue.