foodnavigator.com
Discover the challenges facing mycoprotein, a sustainable and high-protein meat alternative, in gaining consumer acceptance. Despite its promise, brands like Quorn and Meati Foods face declining sales and legal issues, compounded by low consumer awareness and misconceptions. Explore how new strategies, such as hybrid products and consumer education, aim to reposition mycoprotein as a mainstream choice. Can these efforts overcome the barriers and shift consumer perceptions?
about 1 month ago