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Ewan Larkin

Ewan Larkin

Reporter at Ad Age

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Location
United States
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    Covering topics
    • Advertising
    • Business
    • House

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    Recent Articles

    adage.com

    IBM puts its media account into review

    IBM’s global media spend totaled $330 million in 2024, according to COMvergence estimates.
    adage.com

    Agency Brief—Inside the Almond Board of California’s pitch

    This week, Agency Brief has the exclusive on the Almond Board of California’s review decision, plus plenty more.
    adage.com

    Omnicom leaders to know after the IPG deal and what their roles mean

    While Omnicom executives say the integration draws talent from both sides, a select group of executives now hold expanded mandates or elevated roles.
    adage.com

    7 agency reviews to know about: Kenvue, Just Born, Manscaped

    Just Born, Kenvue and Manscaped are among the marketers making agency moves.
    adage.com

    Omnicom expects to close IPG deal by late Wednesday after EU approval

    The update follows the European Commission’s antitrust clearance of the deal.
    adage.com

    What agencies’ new self-service platforms mean for the industry

    Agencies are racing to build systems that let marketers run campaigns on their own, signaling a new phase in the battle with tech giants over advertising dollars.
    adage.com

    Ogilvy names new US CEO—behind the move

    Lyndsey Corona will spearhead the WPP agency’s largest region by revenue.
    adage.com

    Agency Brief—How one shop aims to help brands reach Gen Z college s...

    This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.
    adage.com

    How agencies are using AI to win over prominent brands

    To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, Spectrum and Bayer.
    adage.com

    Inside Just Born’s review—how the Mike and Ike maker chose its agen...

    The candy maker has hired Cincinnati-based independent agency Curiosity following a review.
    adage.com

    Equality Health Foundation turned ZIP codes into a wake-up call on ...

    Equality Health Foundation's ‘ZIP Code Exam,’ made with agency Area 23, won gold for Print/Out-of-Home Campaign of the Year among advocacy organizations.
    adage.com

    Ritual redefined obsession—and the supplement aisle—with a single d...

    Ritual’s “Trace Like a Motherf*cker,” made with agency Giant Spoon, won gold for Film/TV/Video Campaign of the Year among suppliers, vendors and pharmaceutical companies.
    adage.com

    Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI

    This week, Agency Brief takes a look at S4 Capital’s latest trading update, along with Mother LA’s new work for Meta.
    adage.com

    4 takeaways from Stagwell’s earnings—CEO Mark Penn on what’s next

    CEO Mark Penn discussed Stagwell's partnership with Palantir, agency reorganizations and more.
    adage.com

    Omnicom and IPG team up on Kenvue review in first big test of the p...

    WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.
    adage.com

    Agency Brief—Inside Raymour & Flanigan’s agency review

    This week, Agency Brief has the scoop on Raymour & Flanigan’s media review, plus plenty more.
    adage.com

    What Verb’s financial crisis reveals about managing rapid agency gr...

    Fast growth without structure can send thriving agencies into a nosedive.
    adage.com

    15 agency reviews to know about: Amex, Bayer, Delta, Takis

    American Express, Bayer, Delta Air Lines and Tylenol maker Kenvue are among the marketers making agency moves.
    adage.com

    Agency Brief—Lockheed Martin consolidates creative and media with Gale

    This week, Agency Brief has the scoop on Lockheed Martin and TJX Cos.’ agency changes, plus plenty more.
    adage.com

    Inside Verb’s financial unraveling—what went wrong at the experient...

    Verb has had issues paying freelancers and vendors, Ad Age has learned.
    adage.com

    Carmela Feliciano built Autumn Communications’ creator practice—and...

    Carmela Feliciano has helped drive triple-digit growth through smart partnerships.