Erika Wheless

These campaigns had consumers clamoring for new products ranging from a video game to flavored beer.

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

Consumers and influencers are expressing outrage on social media.

CMO Joel Yashinsky breaks down how the brand is thinking about value and investing in guest-led menu items.

Toyota’s campaign inspired by K-dramas and Bollywood is a 2025 Global Automotive Marketing Awards winner.

Leo Chicago wins the account from The Martin Agency.

CeraVe, Gap and Labubu are among the brands that have cracked the Gen Z code.

Raising Cane’s, Hermes and West Elm are among the brands gaining ground with the demographic.

Dove, Wingstop, ChatGPT and Lululemon are among the brands that gained ground with younger consumers.

Allevia's Pollen Passport, made with MRM Spain, won silver for Digital Campaign of the Year among suppliers, vendors and pharmaceutical companies.

Here are the executive moves you need to know this week.

The Instituto Melanoma Brasil's “The Unnoticed Sponsorship,” made with agency Area 23, won silver for Print/Out-of-Home Campaign of the Year among advocacy organizations.

Wendy’s is digging into customer data to help refocus the fast-food brand.

Tressie Lieberman discusses the need to talk to baristas to inform Starbucks’ marketing.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and chicken chain competition for Gen Z.

The trend began with singer Sophia James posting seven videos on her TikTok to see which one got the most reach.

Yum Brands is making key agency changes for two of its largest brands, Taco Bell and Pizza Hut.

The director of global strategic initiatives for gum and mints at Mars is one of Ad Age’s 2025 40 Under 40.

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.

Ad Age’s ranking of the most interesting recent food and beverage marketing moves.