Erika Wheless

Here are the executive moves you need to know this week.

The Instituto Melanoma Brasil's “The Unnoticed Sponsorship,” made with agency Area 23, won silver for Print/Out-of-Home Campaign of the Year among advocacy organizations.

Wendy’s is digging into customer data to help refocus the fast-food brand.

Tressie Lieberman discusses the need to talk to baristas to inform Starbucks’ marketing.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and chicken chain competition for Gen Z.

The trend began with singer Sophia James posting seven videos on her TikTok to see which one got the most reach.

The director of global strategic initiatives for gum and mints at Mars is one of Ad Age’s 2025 40 Under 40.

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.

Ad Age’s ranking of the most interesting recent food and beverage marketing moves.

AI tools have made creating fake accounts easier, but there are ways to spot bad actors and combat false narratives.

Pillsbury, Dr. Squatch and Scrub Daddy are among the brands getting into the Halloween spirit.

Packaging focuses on simple ingredients as consumers and government regulators put more scrutiny on food ingredients.

Why the brand chose a celebrity, not AI, for its first widespread jingle.

The pizza chain parts ways with The Martin Agency.

The new logo is all red with a drippier font, but keeps the Hut’s roof.

Chili’s and Sonic are among the brands adding smash burgers to menus—but McDonald’s and Burger King have not yet jumped on the trend.

Doug Martin spent nearly two decades with General Mills.

Enter the 2026 A-List & Creativity Awards with this guide to eligibility, fees and what’s new. Final deadline: Tuesday, Dec. 2, 2025, 5 p.m. ET.

On this episode, Luker also talks about what Grillo’s looks for in partnerships.

Melissa Cash joins KFC as the brand looks to regain ground in chicken wars.