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Erika Wheless

Erika Wheless

Marketing Reporter at Ad Age

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Email address
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Influence score
41
Phone
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Location
United States
Languages
  • English
Covering topics
  • Food

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Recent Articles

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24 Gen Zers to watch in marketing and advertising

These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
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How brands are harnessing country music’s popularity

Crossover artists such as Beyoncé have created more fans of the genre.
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Taco Bell CMO on what to expect from Live Más Live

The chain is back with its keynote-style product drop, this time in New York.
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Behind the rise of 7 Brew and the coffee chain’s marketing approach

7 Brew CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy.
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20 brands catching Gen Z’s attention right now

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Burger King CMO departs

Pat O’Toole has left Burger King for Unleashed Brands, whose holdings include The Little Gym.
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How Dunkin’s latest Ben Affleck Super Bowl ad challenges Starbucks ...

Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.
adage.com

How McDonald’s is marketing its new Angel Reese meal

McDonald’s new Angel Reese campaign references its classic Michael Jordan-Larry Bird ad.
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Starbucks chief brand officer on its Super Bowl plans and new marke...

Tressie Lieberman talks about bringing “humanity” to Starbucks and working with CEO Brian Niccol.
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Watch Coffee mate’s Super Bowl ad with a dancing tongue

Coffee mate’s Super Bowl debut ad features Shania Twain singing about the brand’s new cold foams.
adage.com

Watch—Inside Super Bowl 2025 ads

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