Emmy Liederman

Bob Kantor stressed the importance of shop specialization.

The industry needs to revisit its definition of an ideal candidate.

The company works with consultancy firm IF7 to craft Gen Z-centric campaigns.

Alex Morrison is now the first CMO of Pearpop.

If marketers want to make real strides when it comes to inclusion, they must leave their self-serving tactics at the door

The creators making a name for themselves on social platforms are taking their influence offline.

Edelman opens a Gen Z lab led by fashion designer and ‘ZEO’ Harris Reed.

Brands and agencies must internalize millennial values while finding creative ways to connect with kids.

The company’s academy for influencers uplifts marginalized groups.

Celebrity comedians present violence as a joke to prove that it’s not one

The story of how Amazon helped a family’s beloved dog triumph over loneliness.

BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is trying to break away from its quiet existence with a more active and widespread marketing strategy. Instead of receiving the same push notifications from Instagram…

Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn’t know what a mortgage is and uses a Ziplock bag as his wallet or the man who can’t name a single U.S. senator and is proud to sport a crypto tattoo on his upper thigh. The spot, which stars comedians Brandon Wardell and Nick Rutherford, uses humor to reframe purchasing emergency contraception as a shared responsibili…

Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel moderated by Adweek’s Stephen Lepitak, VaynerMedia EMEA creative director, Dan Fryer, Accenture Song U.K. social and influencer head, Melody Meacher-Jones, and Billion Dollar Boy founder and Europe CEO, Thomas Walters, identified today’s creator economy trends–from emerging platforms to AI-gener…

Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A’s brought together, “Wouldn’t it be interesting if pitches evolved to not be about creative work?” “It should be about the chemistry, about how you partner and how you solve the hardest strategic problems,” said Price. “I know this will never happen in my lifetime, but what if all agencies banded toget…

When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder of digital strategy consultancy SW Projects. “In two-dimensional terms, it described somebody who was using their looks to create a brand.” #creator vs #influencer po…

When Arthur Leopold became Cameo’s first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform. But as other platforms like TikTok have increased the accessibility of online influence, the former president of Cameo is now helping brands endorse a wider net of talent before their content goes live. Leopold has partnered with Jonathan Meyers, a former engineer and…

When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. “To just shift your career at the age of 50 is almost unheard of,” said Saim, who has pivoted from a client partner to an organizational development role defined by mentorship at full-service agency Gale. “Gale was better for me this past year than chemo was.” But Saim knows this dynamic is rare, and he hopes the workpl…

Social media has always been full of people who want to talk about their kids, but the internet has more recently made a joke of calling out parents who want to profit off their toddlers as alleged miniature philosophers, scholars and comedic geniuses. Assertions like, “My 3-year-old just told me to stand up a little straighter and remember my self-worth” are followed up by skeptics ready to offer their perspective: “I really don’t think that happened.” https://www.tiktok.com/@realstephenha…

When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more than just a marketing silo. “Instead of being offline or online, [marketing strategy] should be something that flows between the two,” he said, emphasi…