Emma Wiltshire

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.

Twitter and Sprinklr teamed up to build a thorough report on the current state of customer care. See best practices and industry insights to guide your customer care plans for 2021.

It may be time for a website refresh. Check out the 2021 stats, trends and advice for powerful website design.

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.

TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.

Some essential pointers for your TikTok ads, via TikTok ads expert Savannah Sanchez.

For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.

LinkedIn data reveals that 7 out of the top 10 skills listed for a social media director in 2021 were not a priority five years ago.