If casual brands don’t invest in the contemporary, experiential offerings diners crave, they could eventually risk ceding traffic to fast casual competitors.
While mimicking a human voice can lead to more emotionally engaging guest interactions, the stakes are higher for brands, with robotic-sounding voices offering greater transparency, says Hi Auto’s Eyal Shapira.
Price-sensitive diners and rising food and labor costs are pushing chains to refine their value propositions, setting the stage for cutthroat competition.