businessinsider.in
American Express used to be your dad’s card. OK, your rich dad’s card. Or, fine, your rich friend’s rich dad’s card. But now, for a growing cohort of Gen Zers and millennials, it’s their card, too. Amex has cracked the code with the youngs, and it’s managed to do so without giving up its prestige image.American Express has long been viewed as the fancy credit-card company. Its products were historically seen as being for jet-setters and the wealthy, with wealthy usually translating to older. The…
6 months ago