Elizabeth Crawford

By pairing fan favorites with innovative new products, Monster Beverage Corp. expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines

Grounded in emerging research, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer

Discover how Conagra, General Mills, and Celsius are navigating inflation and tariffs with cost discipline, targeted promotions, and strategic pricing to protect margins, maintain brand equity, and drive growth in a challenging CPG landscape.

Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive

Targeting the growing demand for functional products designed by and for women, the startup blends clinical science, tradition and taste to normalize self-care during menstruation

A limited-edition line of collectible cans and a national sweepstakes helped Campbell’s connect with fans across generations while showcasing the power of gaming partnerships

By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery stores

As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase.

After years of price-driven gains, Acosta’s John Carroll warns the industry must pivot to tech-enabled collaboration to reignite meaningful unit growth

The startup says its AI-enhanced platform boosted revenue 8% for one independent grocer, and it aims to help more retailers reclaim margins lost to pricing inefficiencies