Elizabeth Crawford

A limited-edition line of collectible cans and a national sweepstakes helped Campbell’s connect with fans across generations while showcasing the power of gaming partnerships

As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase.

After years of price-driven gains, Acosta’s John Carroll warns the industry must pivot to tech-enabled collaboration to reignite meaningful unit growth

The startup says its AI-enhanced platform boosted revenue 8% for one independent grocer, and it aims to help more retailers reclaim margins lost to pricing inefficiencies

From SKU rationalization to supplier partnerships and front-line empowerment, CEO Joel Rampoldt is reshaping Lidl US’ playbook for sustainable growth — and earning consumer loyalty along the way

Launching in January, the new ‘one stop shop’ platform brings together fragmented marketing tools under one agentic layer in a self-serve system built for grocery that promises smarter targeting, easier campaign management and better ROI

Political and regulatory efforts to define ultra-processed foods and discourage their consumption could have unintended consequences when paired with funding cuts for public health programs, which also threaten to undo a dip in obesity rates for the first time in 20 years as measured by a nonpartisan public health nonprofit.

Coca-Cola Co. executives appear unperturbed by a drop in consumption of full-sugar soft drinks by the rising number of consumers on appetite-suppressing GLP-1 drugs – choosing instead to lean into accelerating sales of low- and no-calorie options and high-protein beverages with stepped-up marketing and production.

While most CPG players chase Gen Z or try to decode Gen Alpha, General Mills is courting an often overlooked consumer group that it says drives almost half of total food and beverage spend: those 55 years and older.

To better understand the impact on the food and beverage industry of how consumers in the new year will balance the difficulties of reality with restoring their emotional and physical, ADM global product marketing senior director of flavors and citrus Jennifer Zhou and ADM global marketing director of colors & savory flavors Kelly Newsome join this episode of FoodNavigator-USA’s Soup-To-Nuts podcast. They share three macro flavor and color trends they say will shape how consumers engage with food and beverage in the new year, including: Authentic Wellbeing, Give Me More and Newstalgia Dreamland.