Elisa Ast All

What is it about Trader Joe’s? That store offers so many fascinating products we’ve talked about on 30Seconds, from chili onion crunch to orange chicken, from sunflower butter cookies to pancake bread. Yep, we’re fans! Another Trader Joe’s product I’m a fan of is its rolled oats. From the package:...

Kara Goldin often calls herself an “accidental entrepreneur.” That’s because the founder of Hint, Inc. (yes, that yummy fruit-infused water) never dreamed of launching her own company. Her refreshing beverage business was born from a need in her own life, as she tried to find a healthier source of...

Have you ever wanted to start your own business? So many women – and men! – would like to start their own businesses but don’t know how. Maybe you have a great idea but don’t know where to begin. Maybe you want to turn your side hustle into a full-time thing but are afraid to take the leap. So many...

I have always loved to garden. My father has transformed his entire backyard into an oasis that includes vegetable, flower and meditation gardens, so I’m pretty sure he’s my inspiration. Yet there’s one gardening goal I’ve wanted to achieve but never have, until now: regrow an orchid. Orchids are...

Most of us are knee deep in back-to-school routines. Even if you’re a veteran with multiple years under your belt, back to school is always a bit of a jolt. Luckily, we have Samantha Kemp-Jackson, mom to four kids including a set of identical twins, to give us the details on getting it all...

Have you ever wondered what it takes to get your child into modeling or acting? You’ve come to the right place for the 411! 30Second Mom Demika Caldwell is the momager of her two adorable daughters, who have been featured in numerous ads for companies such as Sears and Kmart. In addition to...

If you love to eat as much as we do, you’re in for a treat! While summer months make healthy eating easier with fresh greens and vegetables, we still love our snacks and desserts. We’re fortunate that Beth Aldrich of Real Moms Love To Eat is our resident expert on how to take a calorie-loaded food...

Just got back from a whirlwind trip to Los Angeles, where several 30Second Mom contributors and I participated in the “Power of Social Media” episode of the Ricki Lake Show. What an absolute blast! As a founding member of the #FriendsofRicki social/TV community, it was amazing to meet up once again...

I’m so excited to share that we’ve added three physicians to our 30Second Mom contributor team from Loyola University Health System (LUHS), a comprehensive academic medical center in Chicago with a strong tradition of providing high-quality patient care! Dr. Josephine Dlugopolski-Gach, Dr. Heidi...

Welcome to the “Get to Know 30Second Mom Scavenger Hunt Contest!” All you have to do to be eligible to participate is to have an account at 30SecondMom.com and answer the questions below. If you haven’t signed up for 30SecondMom.com yet, simply visit the home page and sign up for your free account....