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E.J. Schultz

E.J. Schultz

Assistant Managing Editor at Ad Age

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Influence score
45
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Location
United States
Languages
  • English
Covering topics
  • Beverages
  • Marketing

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Recent Articles

adage.com

How brands and agencies are dealing with COVID resurgence: a regularly updated list

Tracking the marketer and agency response to new COVID challenges.
adage.com

Nissan puts e-commerce at center of ‘Heisman House’ campaign

‘Nissan@Home’ allows buyers to buy vehicles from start to finish online—an option more buyers are craving.
adage.com

Vacuum maker Bissell reviews creative account

Incumbent ICF Next is defending.
adage.com

‘Jeopardy!’ exec producer Mike Richards leaves the show entirely in...

He’s out as ‘Wheel of Fortune’ exec producer, too. Richards had previously stepped down earlier this month as full-time host of ‘Jeopardy!’
adage.com

Wynn taps Shaq, Ben Affleck in $100 million push for sports-bet app

It’s another sign of just how seriously casino operators are now taking the fast-growing business of online wagering.
adage.com

Natty Light Vodka? Yes, it’s coming

The economy party brew is getting into the spirits biz as beverage lines continue to blur.
adage.com

Saatchi teams with Paralympics and Fig is named MoMA’s agency

Also in this week’s Agency Brief: Joan goes to The University of Massachusetts Boston.
adage.com

Instacart shops for agency

Online grocery giant reaches out to shops following the appointment of a new brand chief.
adage.com

FanDuel hires Wieden+Kennedy, bets big on NFL marketing

As the sports betting industry goes mainstream, brands are adding more polish to their ads.
adage.com

Pepsi’s ode to NFL couch potatoes stars ‘Billions’ actor David Cost...

The campaign pushing football TV viewing comes amid COVID uncertainty.
adage.com

Pepsi and Coke zero sugar ad battle heats up - AdAge.com

Pepsi and Coke zero sugar ad battle heats up  AdAge.com
adage.com

MLB hires ex-Marriott marketer as CMO

Karin Timpone fills a role that has been vacant since 2016.
adage.com

Brands plot NFL marketing as COVID spike brings more uncertainty

Spending on sponsorships and ads is up, but brands should be careful about messaging that ignores pandemic realities.
adage.com

Mtn Dew with alcohol to hit stores next year - AdAge.com

Mtn Dew with alcohol to hit stores next year  AdAge.com
adage.com

This week’s marketing winners and losers

Allyson Felix’s Saysh brand gets an Olympics lift and Rihanna’s marketing power is soaring, as Clorox loses some luster.
adage.com

Ex-Coke marketer Geoff Cottrill joins TopGolf as CMO

The company is in expansion mode after Callaway merger.
adage.com

Molson Coors cuts 11 economy brands — Is Joe Sixpack an endangered ...

Milwaukee’s Best Premium, Magnum and Mickey’s Fine Malt Liquor Ice are among the brands on the chopping block as the brewer emphasizes premium products.
adage.com

Ad Age makes staff additions and promotes two journalists

Publication fills design director and senior editor roles while hiring two reporters to bolster daily marketing industry coverage.
adage.com

Why electric vehicle startup Lucid Motors takes ‘post-luxury’ marke...

The brand is celebrating its new Nasdaq listing with full-page newspaper ads and by showing off its forthcoming sedan in several New York locales, including the Financial District.
adage.com

This week’s marketing winners and losers

Scabby the union rat survives and skateboarders enjoy branding surge. That and more in our week in review.
adage.com

Ex-Coors marketer Andy England takes beer playbook to booze—‘The Wo...

Now at the helm of Minnesota-based Phillips Distilling, England dishes on targeting ‘Zillennials’ and ‘Ecopolitans,’ while using packaging that turns colors under certain conditions.