Milwaukee’s Best Premium, Magnum and Mickey’s Fine Malt Liquor Ice are among the
brands on the chopping block as the brewer emphasizes premium products.
The brand is celebrating its new Nasdaq listing with full-page newspaper ads and
by showing off its forthcoming sedan in several New York locales, including the
Financial District.
Now at the helm of Minnesota-based Phillips Distilling, England dishes on
targeting ‘Zillennials’ and ‘Ecopolitans,’ while using packaging that turns
colors under certain conditions.