Drew Neisser

Starting with a blank slate led to fast-track development of LTI Canvas.

Auth0 used tutorials, brand ambassadors and a sense of humor to reach super-savvy end users.

Data, analytics and martech tools help deliver relevant and persuasive messaging.

<p>Malwarebytes supports partners with marketing strategies and ‘demand gen in a box.’</p>

<p>How Slalom reshaped marketing for a company largely unknown outside its customer base.</p>

<p>Workato wrote the book—literally—on how clients use automation and AI.</p>

<p>A lot of times, B2B software, while meant to be a helper, is actually a complicated burden for getting things done. That frustration is dramatically captured in HubSpot’s new creative campaign, “And That’s Why We Use HubSpot,” from Arts & Letters.</p>

<p>Approximately $78 billion a year is lost due to perception manipulation.</p>

<p>Lauren Boyman is driving a companywide strategy of adoption and integration.</p>

GS1 US's efforts around barcode's first scan can serve as a blueprint for brands.