Deirdre Carroll

We asked eyecare professionals to share an example of a patient or customer interaction that best encapsulated the last three years.

Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?

And finding a new beacon of light to illuminate your own journey.

Dee chats with the 2021 America’s Finest Optical Retailers winner: Dr. Andrew Bradbury of A Proper View in Winston-Salem, NC.

The two discuss the company’s continued expansion, recent public offering and what they would say to unhappy independent ECPs.

But the end result is an important and useful tool for ECPs that didn’t actually kill me.

INVISION presents the market’s hottest products (and some up-and-comers) to help you buy right at the big show in New York. As the largest optical trade show in North America, in the most populated city in the U.S., it’s understandable that visitors might need a few insider tips on what to look for, and where, […]