Deborah Stoll

Creativity fuels purpose comms despite challenges.

Ours is an age during which all key stakeholders look to brands for societal leadership. So when major news stories break, those brands are expected to take stands – publicly. Should they always do so, though? And when they do so, how? These questions and others are tackled during this NetBase Quid-…

The pandemic forced brands to get more creative in establishing relationships with all key stakeholders. As evidenced by the conversation among the leaders who convened for this Red Havas-hosted roundtable, comms pros have tapped into culture, new platforms and innovative content strategies to meet…

The pandemic forced brands to get more creative in establishing relationships with all key stakeholders. As evidenced by the conversation among the leaders who convened for this Red Havas-hosted roundtable, comms pros have tapped into culture, new platforms and innovative content strategies to meet…

With that long-elusive seat at the table as secure as it has ever been, comms is expanding its influence to help shape – and re-shape, as needed – the overall business. Industry leaders recently gathered to detail how.

While trust in business remains high, the same can’t be said of media or government. So finds the 2022 Edelman Trust Barometer. This roundtable of industry leaders delves deep into what that means for communicators.

Incredibly valuable lessons for brands can be gleaned from what consumers talk about on digital channels. Many such takeaways are highlighted by the leaders who joined this NetBase Quid-hosted roundtable.

A recent roundtable, hosted by Memo, convened a diverse lineup of industry leaders who discussed tactics and analytics to ensure brand stories best resonate with each key audience.

PR has an opportunity to not only redefine itself as a discipline, but do so in a manner where it can impact business and society as it never has before. The leaders who gathered for this webcast offer education and inspiration as to how.

Advanced manufacturing is misunderstood and underappreciated for its broader impact. Leaders from the sector gathered for this G&S Business Communications-hosted roundtable to share lessons and underscore key comms commonalities it has with other industries.