ft.com
Football is big business. The World Cup, which kicked off in Brazil on Thursday, is expected to generate $4bn in revenue for the governing body, the Fédération Internationale de Football Association, more commonly known as Fifa. Fifa will make so much money because thousands of people will travel to Brazil, or more importantly watch the World Cup on television – most of the revenue will come from television and marketing rights. The competition’s popularity is due to the fact that it is the qua…
over 11 years ago