Dave Sutton

”Content is King” This is a phrase you have probably heard hundreds of times as it pertains to marketing strategy.…

There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just…

Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. They…

Digital transformation is the process of using digital technologies to create new—or modify existing—business processes, culture, and customer experiences to…

The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and…

Did you know that data breaches often result in businesses shutting down? Even if a company is thriving and winning…

Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways…

Today, the lines between agencies, consultants, outsourcers and staffing firms have completely blurred. In particular, the nomenclature for the marketing…

Integrating Salesforce into your company can be a worthwhile endeavor, but it requires careful planning. There are several important considerations…

In 2020 and 2021, we witnessed the single greatest acceleration of the use of e-commerce in our history. As a…

Columnist believes people need to be paying more attention to politicians, communities and our children to create a responsible nation.