Though certainly not the first of this year's festive ads, the one which fires the starting gun on the Christmas season - as far as UK consumers are concerned, at least - has launched, and it follows one woman's journey through John Lewis, as well as the past, to find the perfect gift.
Sexual health charity Brook shows that, whether it's rhythmic thrusting to the Champions League anthem or a misplaced finger, there's no such thing as 'perfect' sex.
The phone network celebrates 40 years of connecting Britain in this festive-themed spot that shows the evolution of both the nation's phones, and the ways in which it uses them.
Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
The man, the myth, the legend that is Harrison Ford stars in this episodic campaign for Glenmorangie, directed by fellow actor and filmmaker Joel Edgerton.
Andrew De Zen, director at Bonaparte and Stept Studios, talks animated inspiration, the danger of being too comfortable, and why uncool people should take over the industry, as he reveals what's on his creative radar.
With a trip to the Academy Awards on the horizon for director Victoria Warmerdam, she talks about the disbelief of being nominated, the gratitude she has for the Young Director Award, and how an online security measure was her inspiration.