Daniel Eran Dilger

The industry has been saying Apple is behind and asking when the iPhone maker would ever bring out AI — but the industry has always underestimated Apple.

The industry has been saying Apple is behind and asking when the iPhone maker would ever bring out AI — but the industry has always underestimated Apple.

In the days before WWDC, it was widely believed that Apple would be playing catch-up to everyone else in the consumer tech industry by rushing to bolt a copy of ChatGPT onto its software and checking off the feature box of “Artificial Intelligence.” That’s clearly not what happened. Apple Intelligence is on the way. Rather than following the herd, Apple laid out its strategy for expanding its machine learning capabilities into the world of generative AI in both writing and creating grap…

According to proponents of this myth, Microsoft is out to kill Apple’s Macs with a “new” PC it will design and build on its own. Once it arrives, they expect Microsoft to clean up not only the PC market, but also the market for Edge AI software sales, leaving Apple on the sidelines.

Ever since the dawn of personal computing, there has always been a worry about how the public could be tempted to buy new hardware until there was enough new software written for it to make it demonstrably useful. Apple, not Meta, is in a prime position to make this happen with VR. Apple Vision Pro is hungry for content Early advertisements for home computers often suggested that buyers would be laying down $2,000 or more to streamline their food preparation. Presumably, the ads suggeste…

After a solid month of using Apple Vision Pro, I’m finding the product a lot easier to wear for longer periods of time than I expected. At the same time, I think Apple made at least three critical errors in the initial launch of its new spatial computing platform. Apple Vision Pro The technology Apple packed into its first generation Vision Pro is phenomenal. In typical Apple fashion, the company did not rush out a product that merely tried to duplicate the “look and feel” of an existin…

The Apple Vision Pro has garnered lots of initial attention. The company’s brief in-store demos and its selection of immersive clips of content on Apple TV+ are arresting and spectacular. But can this new device launch a really useful new platform for augmented reality apps, and does the world even need Apple’s new “spatial computing?” Apple Vision Pro iPad mini -- both products that had challenging software launches Apple has a pretty solid track record of hitting it out of the park wit…

Hypothetically thinking about Apple Vision Pro and what it offers for nearly $4000 in hardware might leave you concerned that Apple won’t find enough buyers to support the creation of sufficient software and immersive content for it as a platform. Having used it, I think I can say that’s the wrong thing to be worried about. Apple Vision Pro iPad mini -- both products that had challenging software launches Apple Vision Pro is not cheap. But the real question is, will it be “expensive…

As Apple prepares to extend its apps platform into the intimate world of Spatial Computing with Apple Vision Pro and at the same time into what it's calling a more socially-connected FaceTime experience, the company is facing two apparent competitive threats that also represent two opposite extremes of influence.

There’s something about traveling to new places and experiencing new things that sparks the imagination, recalibrates one’s view of what’s possible, and allows association of apparently unrelated ideas like the Apple Vision Pro and Macintosh launches into analogies that can illuminate our future outlook. Here’s what my own recent travels made me think about Apple’s ambitions for the new year. The introduction of Vision Pro, at the 4th decade of the Macintosh, plays into this. Bigge…