Dan Whateley

The march of new hires with big media pedigrees reflects the YouTube superstar MrBeast's ambition to build a Disney-style entertainment colossus.

Generative AI is a powerful new tool for fraudsters trying to sell fake products, TikTok Shop's governance leader Nicolas Waldmann said.

As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content algorithm.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

Police said they arrested a suspect on Friday and that TikTok's headquarters would remain closed through the weekend out of "an abundance of caution."

YouTube is introducing new AI features that could help it convert Spotify's audio-first podcasters into video creators.

See how much TikTok and ByteDance pay in 2025, with some software engineers earning over $300,000. Salary data shows pay ranges across priority teams.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

The creator economy isn’t a shiny new toy anymore.Like its peers in tech and advertising, startups in the creator industry have had to adapt to changing economic forces, leading to rounds of layoffs, fire sales, and a slowdown in investments. Unicorn startups like Jellysmack have contracted. Others, like BEN Labs, have had to restructure.But firms like Goldman Sachs are still betting the category will grow into a meaningful part of the marketing industry in just a few years. And things are begin…

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…