Dan Whateley

The deal comes more than a year after Congress passed a law that forced its owner ByteDance to divest its US operations or face a ban.

A key TikTok e-commerce product leader stepped away in a restructuring that impacted the company's global product and data science teams.

TikTok Shop faced a key test this Black Friday and Cyber Monday as it aims to establish itself in a crowded US e-commerce market dominated by Amazon.

TikTok Shop is winning over household name brands like Disney, Samsung, and Ralph Lauren as it looks to ramp up holiday sales.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.

Read the Series A pitch deck for Feroot, a Canadian cybersecurity startup that builds AI agents that scan code to ensure regulatory compliance.

Jimmy Kimmel drew the wrath of Nexstar Media Group and Sinclair after the FCC's Carr criticized him. Nexstar has a $6.2 billion deal on the line.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…