Dan Whateley

Canada is rolling out a flurry of new tariffs on US goods on Tuesday morning, adding levies of up to 50% on items like dairy and steel.

Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop.

These pitch decks were used by creator economy startups to raise millions. Despite the economic downturn, venture capitalists are still funding creator economy startups.

Influencers at Coachella can earn five-figure fees for promoting brands, but many are happy to trade social posts for VIP tickets and villa stays.

Social apps like Instagram and TikTok have their attention set on AI, and it's making some creators feel like an afterthought.

VCs are keeping tabs on creator economy startups in areas ranging from generative AI to live shopping.

Influencer affiliate platform LTK is gradually rolling out a new chatbot to help users shop and discover content from creators.

TikTok dances won't make you an A-list celebrity anymore. But niche content creators make substantial incomes and are having a moment.

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

TikTok employees say burnout has become common amid performance pressure and political uncertainty. Some are going on mental health leave for a break.

After years trying to train US consumers to buy products in social-media shopping carts, TikTok and its partners have actually made it take off.

TikTok has been pushing e-commerce this year as it tries to break into a market dominated by Amazon.

Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing firms.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

Here’s how TikTok is changing and transforming the music industry. We’ve been tracking TikTok’s ascent from social-media newcomer to music power player platform.

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seeks to automate creator prospecting and other tasks.

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as campaign performance and cost efficiencies slip away.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.