Dan Whateley

TikTok plans to track how long its US e-commerce staffers are in the office, with specific rules about when they have to be at work.

TikTok's top music executive, Ole Obermann, is leaving the company next month after helping transform the app into a music industry staple.

Meta's global affairs lead Joel Kaplan said the company would alert Trump when it felt it was being unfairly targeted abroad by regulators.

Uscreen, a startup that builds tools to help creators directly connect with fans, raised a $150 million investment from PSG Equity.

Some brands are temporarily pausing influencer campaigns days after President Trump announced new tariffs on China, Canada, and Mexico.

Shadi Nayyer joins Meta to oversee its metaverse developer and creator relationships after heading up TikTok's creator programs.

TikTok poinformował amerykańskich pracowników, że nawet jeśli aplikacja zostanie zakazana, nadal będą mieli pracę.

Creators have filed two class-action lawsuits against PayPal over the affiliate practices of its Honey browser extension.

TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…

TikTok’s ambitions for social shopping are coming into focus — namely, the company seems interested in selling just about everything.In addition to courting merchants with free shipping and other subsidies and offering influencers cash bonuses to shill products, the company recently began selling goods directly in the UK. It plans to roll out a similar offering in the US this month, per the Wall Street Journal.Now TikTok appears to be building a dedicated team tasked with boosting sales of pre-o…

TikTok Music will soon be available for a small set of users in Australia, Mexico, and Singapore as the company pushes further into music streaming.