Dan Whateley

It's never been easier to quit Google search, as consumers turn to TikTok, Reddit, and ChatGPT to find answers.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.

Read the Series A pitch deck for Feroot, a Canadian cybersecurity startup that builds AI agents that scan code to ensure regulatory compliance.

TikTok Shop was the third fastest growing brand in a new Morning Consult report, as social-commerce surges.

The march of new hires with big media pedigrees reflects the YouTube superstar MrBeast's ambition to build a Disney-style entertainment colossus.

Generative AI is a powerful new tool for fraudsters trying to sell fake products, TikTok Shop's governance leader Nicolas Waldmann said.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

MrBeast is worried that recent advancements in AI video generation could threaten the livelihoods of content creators.

Jimmy Kimmel drew the wrath of Nexstar Media Group and Sinclair after the FCC's Carr criticized him. Nexstar has a $6.2 billion deal on the line.

See how much TikTok and ByteDance pay in 2025, with some software engineers earning over $300,000. Salary data shows pay ranges across priority teams.

TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream.

Influencers and other affiliate marketers helped drive about 20% of e-commerce revenue on Cyber Monday, as social shopping ramps up in the US.

TikTok has been pushing e-commerce this year as it tries to break into a market dominated by Amazon.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…