Dan Whateley

TikTok is testing a new membership program for shoppers called TikTok Shop Plus that includes free shipping and exclusive discounts.

TikTok is rolling out a new pilot program where it will oversee key Shop operations, like hiring creators and making ads, for e-commerce partners.

Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.

LinkedIn has shifted from a pure business-networking app to a social feed with 1.3 billion users. Internal docs show the new features it's planning.

TikTok has begun casting actors for its own mini-drama series. It also filed a trademark for "TikTok Drama."

Read the pitch deck that MITO AI, a new AI workflow platform for filmmakers, used to raise $4.5 million in funding.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.

As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content algorithm.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

Digital content creators, alongside bartenders and waiters, will be able to deduct tip earnings from taxable income starting next year.

A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator industry that have matured.

Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing firms.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seeks to automate creator prospecting and other tasks.

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as campaign performance and cost efficiencies slip away.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…