Dan Whateley

OpenAI is hiring influencers to create content that portrays AI as cool and helpful, not scary. Here's an inside look at its marketing strategy.

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…