Dan Whateley

A panel of judges has ruled a law forcing the sale or ban of TikTok in the US is constitutional.The panel heard arguments around national security and the

After years trying to train US consumers to buy products in social-media shopping carts, TikTok and its partners have actually made it take off.

Influencers and other affiliate marketers helped drive about 20% of e-commerce revenue on Cyber Monday, as social shopping ramps up in the US.

TikTok has been pushing e-commerce this year as it tries to break into a market dominated by Amazon.

TikTok nie wstrzymał zatrudniania pracowników z Chin w 2023 r. Nawet mimo tego, że amerykańscy urzędnicy oskarżyli aplikację o bycie zagrożeniem dla bezpieczeństwa narodowego USA. Chodzi o to, że s...

He's partnering with the attribution tool ProRata.ai to lay the groundwork to pay content owners for AI-generated material.

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Shop, as the company looks to drive up sales.

Here’s how TikTok is changing and transforming the music industry. We’ve been tracking TikTok’s ascent from social-media newcomer to music power player platform.

Los profesionales del marketing de influencers abandonan los acuerdos con micro y nano influencers y contratan a grandes estrellas para maximizar eficiencia.

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream selling and pulling tips from Asia.

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.

Die Musikbranche wird derzeit durch neue Technologien revolutioniert. Weltweit entstehen neue Startups, die deutsche Gründer kennen sollten.

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.College athle…