The beverage, popular in the 1980s and 1990s, is nearly tripling its caffeine content, ditching sugar and adding functional benefits in demand with today’s consumers.
The limited-time Spritz, which contains wine instead of vodka, aims to promote the versatility of The Campbell’s Company product and expand it into new usage occasions.
The snack manufacturer's Culinary Advisory Board consists of chefs, culinary scientists and restaurateurs, to assist in creating new products and provide feedback on its offerings and strategy.
The beverage, popular in the 1980s and 1990s, is nearly tripling the caffeine, ditching sugar and adding functional benefits in demand with today’s consumers.
The 75-year-old company is posting record sales with its tiny circular tablets and attracting suitors interested in purchasing the family-owned business.
The purchase will strengthen its competitive position in the fast-growing beverage category while building its presence in higher-growth, higher-margin businesses.
The kefir maker touted its ability to increase shareholder value, noting its recent growth and demand for its products from consumers interested in healthy foods.
The deal with Strauss Group will enable the CPG giant to expand its better-for-you portfolio by giving it full control over the dip and spread products.