Chris Sutcliffe

Consumer pressure group Stop Funding Hate has been the focus of some controversy over the past few weeks – even more so than usual. It drew attention to the brands that were – knowingly or otherwise – advertising on GB News through Sky Media’s channels. Its goal by doing so was to remove the financi…

The stars of social media now exercise considerable power within the platforms, leading to a flurry of initiatives designed to tempt them to pick a single berth. As part of our deep dive into everything Mobile, we look at Instagram‘s latest plan to make itself the definitive home for creators.

This year’s Reuters Institute Digital News Report is starker than ever about the issues facing news media across the globe. A perceived lack of representation among traditional media is driving younger audiences to the more opinionated personalities that thrive on social platforms – even as the reli…

As part of The Drum’s deep dive into all things mobile, we talk to Zynga, Facebook Gaming, Activision Blizzard and more about mobile gaming, including what Apple’s iOS update means for in-game advertising.

The Advertising Standards Authority is naming and shaming prominent influencers whose content has fallen foul of rules regarding promotional posts.

As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.

Being able to demonstrate the ROI of marketing budgets has rarely been under more scrutiny than it is today, when those budgets continue to be squeezed by the ongoing ramifications of the Covid pandemic. So how can brands navigate this new reality and ensure a work environment that gives their emplo…

BuzzFeed’s acquisition of HuffPost raised questions about the future of the digital-first publisher. As the two teams begin working in tandem, the combination affords the publishing company advantages beyond simply a wider audience demographic, launching new products and commercial opportunities.

Brands are reaching new audiences and creating virtual showrooms in the gaming metaverse. It’s an incredible opportunity for those willing to take the plunge – but it comes with risks. In this article we examine the copyright and IP issues, and ask where the metaverse might go in the future.

Gaming is no longer all about achieving objectives. The popularity of social games and virtual landscapes have resulted the advent of the metaverse and given rise to games-as-a-platform. As part of our deep dive into all things gaming, we look at the opportunities these online social spaces present …

It’s been a year of reappraisals for publishers. With changes to everything from the third-party cookie to a rise in new competition for audiences’ time, publishers have taken a moment to prioritize their strengths and jettison anything that isn’t a core part of their revenue. For many – from newspa…

Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing ex…

As research demonstrates that lockdown has enflamed some existing pain points for agencies, we’re taking a look at what needs to change. In this article we hear how lockdown and the lack of chemistry meetings have removed the impetus for clients to feed back to agencies – and the unfortunate impact …

Exclusivity is the key consideration for consumers when choosing streaming services. 44% of consumers in the UK felt that exclusive content was the primary consideration when it comes to signing up for a new streaming service. It offers some validation to the huge investments made by platforms like …

E-commerce has seen years’ worth of growth in a short few months. Consumers, stuck at home, have rapidly become habituated to purchasing online, which has benefited online marketplaces and publishers with strong affiliate and e-commerce programs of their own. But for publishers with a strong print p…

Last year advertisers – keen to protect their brands – added ‘coronavirus’ to the list of excluded terms to advertise against. Articles that contained Covid-19 or variants of the term were anathema to brands who didn’t want their content appearing against content deemed to create negativity and redu…

Can GB News (or any other ad-supported linear TV news channel for that matter) succeed in a world where younger audiences skew towards streaming alternatives? As part of The Drum’s deep dive into the future of TV, we look at why it is betting on a subscription product to bolster its ad revenue.

Ocean Outdoor has recorded a nearly 50% drop in gross profit for the year to £22.5m, as well as overall losses of £182m.

Whether you’re anime-obsessed, only ever watch slashers or get your kicks from wrestling, chances are there’s a streaming service specializing in your particular peccadillo. And while unlikely to ever threaten OTT’s giants, it is in these niche spaces that the ad-supported video-on-demand model coul…

IPG has followed its holding company rivals with a return to growth in the first quarter of 2021.