The divestiture comes as the Corona brewer focuses on premium wine and spirits while distancing itself from its less expensive offerings that are seeing a decline in consumption.
The struggling company said the CPG executive, with experience in pet care, furniture and cannabis, is ideally positioned to oversee its next phase of growth.
The company, with nearly half a billion in annual sales nationwide, is doubling down on its recent success and the popularity of electrolyte-infused drinks.