Charles Taylor

As publsihers have cut marketing budgets for promoting books, authors have to search for new ways to market themselves. Author Steve Hamilton is interviewed.

Optimizing ranking on Google Maps has become vital for many local businesses. % tips for improving a businesses ranking are reviewed.

Results of a new study comparing the effectiveness of human vs. AI written compositions document that while AI can be a useful tool, humans still have an advantage.

Tourism to Puerto Rico has made an impressive recovery from the period following Hurricane Maria. Discover Puerto Rico’s “Live Boricua” campaign is reviewed.

Tarte cosmetics has built much of its success via influencer marketing. It’s luxury influencer trips and how they have helped to build the brand are discussed.

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

Super Bowl 2024 was an exciting year for advertisers, but these five ads were the most effective.

The article reviews the least effective commericals that ran in the 2024 Super Bowl. Likeability and expert panel data are used as part of the analysis.

Many Super Bowl ads use celebrities, making it challenging to stand out. Experts from UTA explore how to choose the right celebrity.