Oreo is collaboraring with K-Pop sensations BTS on a global campaign featuring a limited edition version of Oreos that have Korean brown sugar flavoring.
The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.
Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand while capitalizing on the brand's history.
With the Super Bowl and Olympics in close proximity, this February provides brands with a rare opportunity to capture cultural moments in ways that viewers relate to.
The photo-focused social platform is adding features that help users perfect and test out content before sending it out — hoping to inspire users and build confidence.
The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.
The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to company's global branding strategy.
Telehealth company Hims & Hers' first Super Bowl ad is provocative and effective in building awareness of its weight loss offerings in a way that will generate buzz.
Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the brand, its products and its advantages.
Angel Soft’s Super Bowl debut encourages viewers to take a bathroom break during the game with a humorous ad that taps into the fear of missing big moments.
Professor Byron Sharp believes that attention metrics for advertising have been overemphasized. The article interviews Sharp and outlines key issues in the debate.
As publsihers have cut marketing budgets for promoting books, authors have to search for new ways to market themselves. Author Steve Hamilton is interviewed.
