Charles Taylor

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

Tarte cosmetics has built much of its success via influencer marketing. It’s luxury influencer trips and how they have helped to build the brand are discussed.

Tourism to Puerto Rico has made an impressive recovery from the period following Hurricane Maria. Discover Puerto Rico’s “Live Boricua” campaign is reviewed.

Results of a new study comparing the effectiveness of human vs. AI written compositions document that while AI can be a useful tool, humans still have an advantage.

Optimizing ranking on Google Maps has become vital for many local businesses. % tips for improving a businesses ranking are reviewed.

As publsihers have cut marketing budgets for promoting books, authors have to search for new ways to market themselves. Author Steve Hamilton is interviewed.

Professor Byron Sharp believes that attention metrics for advertising have been overemphasized. The article interviews Sharp and outlines key issues in the debate.

Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the brand, its products and its advantages.

Telehealth company Hims & Hers' first Super Bowl ad is provocative and effective in building awareness of its weight loss offerings in a way that will generate buzz.