Charles Taylor

Super Bowl 2024 was an exciting year for advertisers, but these five ads were the most effective.

The article reviews the least effective commericals that ran in the 2024 Super Bowl. Likeability and expert panel data are used as part of the analysis.

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

C4 Energy is partnering with Kevin Hart to beat the competition as the energy drink industry generates more than $20 billion in revenue in the U.S. alone.

Tarte cosmetics has built much of its success via influencer marketing. It’s luxury influencer trips and how they have helped to build the brand are discussed.

Tourism to Puerto Rico has made an impressive recovery from the period following Hurricane Maria. Discover Puerto Rico’s “Live Boricua” campaign is reviewed.

Results of a new study comparing the effectiveness of human vs. AI written compositions document that while AI can be a useful tool, humans still have an advantage.

Optimizing ranking on Google Maps has become vital for many local businesses. % tips for improving a businesses ranking are reviewed.

As publsihers have cut marketing budgets for promoting books, authors have to search for new ways to market themselves. Author Steve Hamilton is interviewed.

Professor Byron Sharp believes that attention metrics for advertising have been overemphasized. The article interviews Sharp and outlines key issues in the debate.

Angel Soft’s Super Bowl debut encourages viewers to take a bathroom break during the game with a humorous ad that taps into the fear of missing big moments.

Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the brand, its products and its advantages.

Telehealth company Hims & Hers' first Super Bowl ad is provocative and effective in building awareness of its weight loss offerings in a way that will generate buzz.

The most effective ads to appear in Super Bowl LIX are reviewed.

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to company's global branding strategy.

Miller Lite is running an ad in the NCAA Men's Basketball Tournament that celebrates its longtime loyal customers with a focus on nostalgia.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of Majority is interviewed.

The photo-focused social platform is adding features that help users perfect and test out content before sending it out — hoping to inspire users and build confidence.

An Inside Look At Unilever PC’s Marketing Transformation