Chantal Tode

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.

The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.

With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

As consumers seek out trusted brands, the CPG marketer’s quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

The launch, a shot across the bow of Amazon’s growing ad business, could appeal to advertisers looking for digital advertising alternatives.

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.

However, only 21% of those surveyed are “very confident” in meeting their goals using their current marketing data.

The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.

The deal for the content marketing platform, whose clients include Citibank, Gap and CVS, is the latest sign of the growing coworking giant's big aspirations.

Several changes to which content users see are already having a significant impact on the social network.

Frustration with the video platform’s sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.

The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon’s Twitch.

Omnichannel leads the pack in investment by data type while identity comes in last.