Chantal Tode

With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths. 

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

The launch, a shot across the bow of Amazon’s growing ad business, could appeal to advertisers looking for digital advertising alternatives.

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

As consumers seek out trusted brands, the CPG marketer’s quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.

With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.

The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.