Chantal Tode

The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.

The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.

With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

As consumers seek out trusted brands, the CPG marketer’s quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.