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Gap selling is a sales methodology that focuses on closing the gap between a customer’s current state and where they want to be in the future. To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product. The gap selling framework was introduced by Keenan, who goes by just his last name, when he published a book on the subject in 2018.
9 months ago