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Brian Baskin

Brian Baskin

Executive Editor at Business of Fashion

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Email address
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Influence score
44
Location
United States
Languages
  • English
Covering topics
  • Beauty
  • Apparel
  • Commerce

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Recent Articles

businessoffashion.com

This Week: Italy Takes on Fast Fashion, Retail Earnings, BoF VOICES 2025

Anti-Shein laws are advancing across Europe while the Italian sweatshop investigation hits a key juncture. Meanwhile, US off-price earnings offer a view on lower-income consumers.
businessoffashion.com

The Debrief | Why Is Everyone Obsessed With Accessories?

From Labubu charms to stacked bracelets, shoppers are using accessories to personalise minimalist wardrobes, boosting small labels and hinting at a lasting behavioural shift. Diana Pearl joins The Debrief to unpack this trend.
businessoffashion.com

Ralph Lauren, Thom Browne Win CFDA Awards

Ashlynn Park received emerging designer of the year and Ashley and Mary-Kate Olsen took home accessories in a night heavy on repeat winners.
businessoffashion.com

This Week: Retail Earnings, Fashion Awards and the NYC Marathon

A grab-bag edition covering everything from Ralph Lauren to the Latin American Fashion Awards and the world’s biggest running event.
businessoffashion.com

The Debrief | Would You Let AI Shop for You?

AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
businessoffashion.com

This Week: LVMH Results and the Victoria’s Secret Fashion Show

The luxury giant’s earnings won’t reflect Dior’s new direction, but can speak to the environment in which those clothes will be sold.
businessoffashion.com

This Week: Matthieu Blazy’s Chanel Caps Fashion’s Month of Debuts

The designer’s first collection for the label is the most anticipated show of the season, but pivoting a brand this big and with this much heritage takes time.
businessoffashion.com

Introducing Expert Perspectives: A New Type of Email Newsletter Fro...

With Expert Perspectives you’ll get authoritative points of view from our journalists on the topics that matter most to you. These newsletters are for BoF Professional Members only.
businessoffashion.com

Introducing Expert Perspectives: A New Type of Email Newsletter Fro...

With Expert Perspectives you’ll get authoritative points of view from our journalists on the topics that matter most to you. These newsletters are for BoF Professional Members only. Subscribe here.
businessoffashion.com

This Week: Are Investors Buying Nike’s New Narrative?

The sneaker giant reports results on Monday, as the focus shifts from the brand’s turnaround story to tangible results. Plus, The BoF 500 welcomes another class.
businessoffashion.com

This Week: London Fashion Week’s Comeback Attempt; All Eyes on the Fed

A new British Fashion Council CEO hopes to bring more emerging designers to the schedule, though Burberry and H&M will likely hog the spotlight. Plus, the Federal Reserve makes a key interest rate decision.
businessoffashion.com

This Week: Success and Failure at New York Fashion Week

This Week: Success and Failure at New York Fashion Week
businessoffashion.com

This Week: Success and Failure at New York Fashion Week

This Week: Success and Failure at New York Fashion Week
businessoffashion.com

The BoF Podcast | The Great Fashion Reset

BoF founder and CEO Imran Amed is joined by executive editor Brian Baskin to examine why this fashion month could mark the beginning of a major turning point for the luxury industry.
businessoffashion.com

This Week: Back to School for American Teens, Back to Work for Euro...

For the first time in a while, kids will be wearing something other than Nikes when they arrive back on campus.
businessoffashion.com

This Week: Fashion Is Everywhere at the US Open

There have always been tie-ins to the sport, but never like at this week’s tournament.
businessoffashion.com

The Debrief | How Basketball Sneakers Got Their Groove Back

A new era of bold designs and culturally influential athletes is reigniting interest in basketball sneakers, shifting the focus from nostalgia and celebrity collabs back to performance, personality and style.
businessoffashion.com

The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One B...

This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
businessoffashion.com

This Week: Can Richemont Keep the Jewellery Boom Going?

The Swiss owner of Cartier, Van Cleef & Arpels and other brands has avoided the luxury slump. Sluggish watch sales and local competition in China threaten to spoil the party.
businessoffashion.com

This Week: Paris Couture and Trump’s Tariffs

Both sides of fashion’s value equation will be put to the test in the coming days as couture houses flex their creative muscles and consumer prices hang in the balance pending trade deals between the US and major fashion manufacturing hubs.
businessoffashion.com

The Executive Briefing: Iran, C-Suite Shakeups and the AI Ad Revolu...

Last month, the fashion industry was jolted by rising geopolitical tensions, unexpected boardroom moves, and more. Read on for your concise breakdown of June’s key developments from executive editor Brian Baskin.