Brian Baglow

When it comes to games, few companies have seen such a rollercoaster ride as Zynga. From the early days of Facebook gaming, to the company’s entry into the mobile market, Zynga has established its...

Removing friction, taking control of user data, and enhancing customer engagement throughout the funnel are necessary steps to increase game margins and retain valuable players. However, the app s...

Removing friction, taking control of user data, and enhancing customer engagement throughout the funnel are necessary steps to increase game margins and reta...

The latest episode of the PocketGamer.biz podcast was so big we had to split it in two. Here’s the complete interview. Enjoy... In 2023 the challenges facing games companies seem greater than ever...

data.ai's Lexi Sydow dives into the data expert's latest report and explores the key tech, trends, spends and changes driving mobile games in 2023 with your hosts Pe

Our PG.Biz team recaps GDC 2023 and riff on the topics that stole this year’s show.

In the world of mobile games, is specialisation a good idea? In the enormous (and still growing) global mobile games market, the success of hypercasual games can be seen as a way to reach the wide...

With over three billion gamers worldwide, the power of play has never been greater. But how can that attention, that engagement and the sheer amount of time spent playing games be used to make the...

The augmented reality pioneer brings the world's biggest NBA stars to your neighbourhood

After a short summer break, then a slightly more extensive reshuffle, the PocketGamer.biz podcast  is back - with a new crew on board . As you may have spotted, the PocketGamer.biz team is gr...