Brendan Menapace

We all know about the Oscar Meyer Wienermobile. It’s maybe the most famous food-shaped car in the world. But, did you know that Planters has been operating a nut-shaped NUTMobile since the 1930s, and it’s currently touring the nation with promotional products?

The NFL is investing in a new apparel and footwear brand called NOBULL, which will sponsor the NFL Scouting Combine. According to The Athletic, the league voted last week to invest additional funds into the league’s capital fund 32 Equity to then invest in NOBULL.

Liquid Death just released the “Hard to Kill” T-shirt, which benefits Austin Measles’, who broke more than 50 bones in a skydiving accident. The T-shirt design came from a handwritten request for the brand’s water while he recovered in the hospital.

Hackers and skateboarders used stickers to signify to others that they were part of the clique. Now, stickers are a way to represent things like beer preferences, political ideology and more. Are your sticker promotions representing your end-users enough?

The term “swag” is sort of controversial in the promotional products industry. For the layperson, it’s the term most commonly used to describe free branded products you receive at an event. But, within the industry, it might feel a little close to the belittling “trinkets and trash” argument, and minimizes the effect tangible products have …

Nike is releasing a special-edition skate shoe commemorating a one-of-one release with eBay 20 years ago. The shoes come with a commemorative saw, all packaged in a box made for skateboarding.

Whetstone Beer Co., a Vermont brewery, created a new label for its beer cans, and made part of the label a peel-off sticker for craft beer collectors and fans.

Supreme is releasing a line of apparel in collaboration with the New York Yankees. It’s an interesting look at how two of the most famous logos in the world fit on one garment in creative ways, and shows that branding is more than just printing a logo on something.

The Arizona Coyotes are temporarily playing in the smaller Mullett Arena at Arizona State University. To keep things fun and attract fans, the team did a T-shirt and mullet wig giveaway for its home opener last week.

One funeral service business in the U.K. has made branding part of its mission to reinvent the way we think of the business and emotions behind funerals. Using bright colors and illustrations, it challenges the norms of the funeral service industry.

OmniPrint International (Booth C6930, N2020) founder and CEO Victor Peña is proud that his booth is the loudest at the show. And, once they have you, the point isn’t just to make a sale. It’s to educate.

CNN staffers are upset after their larger parent company Warner Bros. Discovery announced layoffs and budget cuts, but that everyone still employed would receive a branded vest! Some employees received bizarre plaques after being let go by the company.

Williams-Sonoma Inc. announced that it’s expanding its presence in the business-to-business and branded merchandise arena, offering more corporate gifting and custom merchandise options.

The FTC issued a fine against the apparel brand Lions Not Sheep for replacing its “Made in China” labels with “Made in USA” labels. The FTC has begun cracking down on these claims as it enforces a new rule that tightens Made in USA labeling requirements.

Bacardi has combined a few trends in promotional marketing—QR codes, musician partnerships and streetwear collaborations—to create a clever new apparel campaign.

As we’ve done in years past, we’re taking a look at all the teams in Major League Baseball and judging them harshly based on their Opening Day promos. This time, we’re doing it Power Rankings style.