Bradley Johnson

Harris Poll’s QuestBrand ranked 25 brands with the highest brand momentum among Gen Z consumers along with breakouts in five key categories from retail to personal care.

Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon opened for business in 1995.

U.S. advertising employment started the year with a small gain of 300 jobs in January; Omnicom’s U.S. employment fell by 11% in 2024.

Publicis Groupe acquiring Sapient 10 years ago shook up the advertising industry, and so did the rest of the deals in this timeline.

In a merger-related filing, Omnicom and IPG stressed that investors should view their financial projections with caution.

Omnicom and IPG disclosed golden parachutes for Philippe Krakowsky and three other top IPG executives in a joint proxy statement/prospectus filing late today.

Ad Age revisits Leo Burnett’s 1967 retirement speech and offers a timeline of Leo Burnett and Publicis Groupe.

U.S. advertising employment dropped by 1,500 jobs in December. The overall labor market beat expectations with a gain of 256,000 jobs, and the unemployment rate fell.

Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.

U.S. advertising employment fell by 300 jobs in November, continuing a seesawing pattern of small monthly gains and losses. The overall labor market added 227,000 jobs, reclaiming momentum following two hurricanes and a major strike.