Brad Addington

This year’s design challenge from the Paperboard Packaging Alliance was a tall order, calling on students to eliminate plastic, minimize material usage, and ensure ease-of-use for the consumer.

My wife and I vacationed in Europe this summer, and I couldn’t help but notice that package design, package labeling, and product marketing are handled differently on the other side of the pond.

Eco-efficiency meets market muscle as flexible packaging converters double down on sustainability and consolidation.

Veterans are excelling in the packaging sector, bringing military-honed skills of precision and reliability to the forefront. Their diverse experiences translate into successful careers, showcasing the impact of discipline and teamwork. Discover how four veterans have found their calling in this vital industry and are redefining success.

Amcor’s merger with Berry Global and TOPPAN’s purchase of Sonoco’s TFP business are just two transactions that transformed the flexible packaging sector in 2025.

We present some of the most intriguing stories that surfaced in 2025. From pharmaceutical packaging to foodservice packaging to the shipment of perishable goods, track-and-trace technology plays a critical role, as the following stories illustrate.

Fresh off a successful collaboration with Walmart to get potato packaging with PCR content onto store shelves, Kevin Kelly of Emerald Packaging talks about the challenges of getting sustainable flexible packaging into the market.

We look at three groups approaching packaging sustainability from three different angles: adopting modern packaging equipment, recycling flexible plastic, and harmonizing data collection to meet EPR requirements.

Packaging Strategies

Meet Elizabeth Rhue, Vice President and General Manager—Rigid Paper Containers at Sonoco North America.

Meet Denise Lu, Vice President of Global Packaging Coatings at PPG.