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Blake Morgan

Blake Morgan

Senior Contributor at Forbes Online

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Location
United States
Covering topics
  • Commerce
  • Business
Languages
  • English
Influence score
73
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Blake Morgan
forbes.com

3 Customer Experience Opportunities In The JetBlue And Spirit Airlines Merger

JetBlue’s purchase of Spirit Airlines provides a great opportunity to improve the budget carrier’s customer experience.
forbes.com

Tesla Offers New Charging Station Swimming Pools

Tesla is opening a swimming pool at a Supercharger location in Germany so customers can swim while their cars charge.
forbes.com

“I Feel Supported By Management” - United Flight Attendants Rate Th...

For many companies, NPS is the Holy Grail of CX metrics: the ultimate number that determines whether or not they are succeeding. Now, United flight attendants are turning that metric back on the company as a way to give brutal real-time feedback and remind management that they are customers too.
forbes.com

Customers Don’t Care About Streaming Wars - They Just Want Their Co...

There’s a media frenzy about the streaming wars, but ultimately the customer just wants to watch their favorite show. Does it matter who is bigger this quarter?
forbes.com

Is Customer Experience Recession-Proof?

An impending recession has forced customers to evaluate their accounts and call the contact center.
forbes.com

6 Ways To Protect Frontline Employees With Better Experience Design

When employees struggle, the customer feels it. High turnover creates an inconsistent experience and can be incredibly costly for companies. By fixing the process upfront, companies can protect their frontline employees and create a better experience for employees and customers alike.
forbes.com

2022 Holiday Shopping Trends You Need To Know

Here are four trends as we enter the 2022 holiday season and what they mean for CX.

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forbes.com

Are Surveys Really Customer-Centric? - Forbes

Have you noticed that any time you buy anything you get a survey? While customer surveys have increased, customer survey response rates have decreased.
forbes.com

How Progressive’s Stock Has Soared Under CEO Tricia Griffith’s Cust...

Since becoming CEO six years ago, Griffith has quadrupled Progressive’s stock price by being innovative and customer-centric.
forbes.com

10 Companies Going Against Black Friday 2022 Trends

Black Friday is one of the biggest shopping days of the year, with steep discounts and huge sales. But a growing number of brands are branching away from typical Black Friday sales and using the day to take a stand, make a difference, or connect with customers.
forbes.com

How To Future-Proof Your Customer Experience Strategy - Forbes

Preparing a long-term CX strategy requires a strong understanding of how customers are changing.
forbes.com

Inside The Shopping Experience Of The Future

What will the shopping experience look like in the next 10-15 years? It’s a crucial question for brands to consider as they shape forward-focused CX strategies.
forbes.com

Are You Gaslighting Your Customers? - Forbes

Merriam-Webster designated “gaslighting” as the Word of the Year for 2022. It’s all too common in customer service - here’s how to stop gaslighting your customers.
forbes.com

10 Pieces Of Advice From Customer Experience Experts - Forbes

To be the best, you have to learn from the best. Here are 10 best practices and pieces of advice from customer experience leaders.
forbes.com

Is Ticketmaster Ready For The Arrival Of Beyonce? - Forbes

Fresh off the Taylor Swift concert ticket debacle that led to canceled sales and mass outrage, Ticketmaster faces an even bigger test: tickets for Queen B herself, Beyoncé.
forbes.com

$7 Million Transfer: Why Your Super Bowl Ad Budget Should Go To ......

Instead of pouring money into traditional advertising, move that money to improve their customer service. The Super Bowl is just one day, but customer experience is a long-term effort: give it the budget it deserves.
forbes.com

20 Customer-Centric Companies Led By Women - Forbes

Looking to be customer-centric? It pays to have a female leader. Companies with female CEOs aren’t just more profitable—they also tend to lead in customer experience.
forbes.com

20 Stats On Why Customer Service Has Never Mattered More - Forbes

In celebration of the people and practices that serve customers’ needs, 2023 has been a banner year for customer experience.
forbes.com

Winning Now And Winning Later With Customer Experience - Forbes

Relating this to customer experience, Davit Cote suggests that most companies miss the mark because they don’t listen effectively to what their customers want.
forbes.com

5 Customer Experience Predictions For 2024 - Forbes

The contact center is the most important place for customer experience investments in 2024. Read our five customer experience predictions in this article
forbes.com

How To Think Like A CFO - Calculating The ROI Of Customer Experienc...

Only 31% of leaders track the ROI of customer experience - if you want to get the attention of your CEO, you need to show how you are saving or making the company money.