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Blake Morgan

Blake Morgan

Senior Contributor at Forbes Online

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United States
Covering topics
  • Commerce
  • Business
  • English
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Media Database
Blake Morgan

How Progressive’s Stock Has Soared Under CEO Tricia Griffith’s Customer-Centricity

Since becoming CEO six years ago, Griffith has quadrupled Progressive’s stock price by being innovative and customer-centric.

10 Companies Going Against Black Friday 2022 Trends

Black Friday is one of the biggest shopping days of the year, with steep discounts and huge sales. But a growing number of brands are branching away from typical Black Friday sales and using the day to take a stand, make a difference, or connect with customers.

How To Future-Proof Your Customer Experience Strategy - Forbes

Preparing a long-term CX strategy requires a strong understanding of how customers are changing.

Inside The Shopping Experience Of The Future

What will the shopping experience look like in the next 10-15 years? It’s a crucial question for brands to consider as they shape forward-focused CX strategies.

Are You Gaslighting Your Customers? - Forbes

Merriam-Webster designated “gaslighting” as the Word of the Year for 2022. It’s all too common in customer service - here’s how to stop gaslighting your customers.

10 Pieces Of Advice From Customer Experience Experts - Forbes

To be the best, you have to learn from the best. Here are 10 best practices and pieces of advice from customer experience leaders.

Is Ticketmaster Ready For The Arrival Of Beyonce? - Forbes

Fresh off the Taylor Swift concert ticket debacle that led to canceled sales and mass outrage, Ticketmaster faces an even bigger test: tickets for Queen B herself, Beyoncé.

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$7 Million Transfer: Why Your Super Bowl Ad Budget Should Go To ......

Instead of pouring money into traditional advertising, move that money to improve their customer service. The Super Bowl is just one day, but customer experience is a long-term effort: give it the budget it deserves.

20 Customer-Centric Companies Led By Women - Forbes

Looking to be customer-centric? It pays to have a female leader. Companies with female CEOs aren’t just more profitable—they also tend to lead in customer experience.

20 Stats On Why Customer Service Has Never Mattered More - Forbes

In celebration of the people and practices that serve customers’ needs, 2023 has been a banner year for customer experience.

Winning Now And Winning Later With Customer Experience - Forbes

Relating this to customer experience, Davit Cote suggests that most companies miss the mark because they don’t listen effectively to what their customers want.