Ben Coley

Consumers may be tightening their wallets, but tradition and experience are still driving them toward The Melting Pot, according to franchise strategist Collin Benyo. From what he’s seen, guests are pulling back on spending for smaller events. They’re exchanging those two to three restaurant visits for a more extravagant occasion at The Melting Pot. It’s still the place that people think of to celebrate, whether it’s good grades, the grandparents coming to town, or a special anniversary.