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Barbara Thau

Barbara Thau

Editorial Director, Features at CO— by U.S. Chamber of Commerce

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Email address
b*****@*******.comGet email address
Influence score
53
Phone
(XXX) XXX-XXXX Get mobile number
Location
United States
Languages
  • English
Covering topics
  • Beauty
  • Commerce
  • Apparel
  • Features/Lifestyle
  • Food
  • Technology

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Recent Articles

uschamber.com

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Yuka app co-founder Julie Chapon reveals how their independent, ad-free business model taps into consumers' demand for brand transparency, amassing 73 million users thanks to word of mouth growth.
uschamber.com

How Brands are Wooing Black Friday Shoppers with Emotion-Fueled Gif...

Discover how retailers and brands are tapping into nostalgia, culture, and community to attract holiday shoppers this Black Friday with limited-edition collections and unique in-store experiences.
uschamber.com

3 Founders on the Critical Business Decisions That Proved Pivotal t...

Founders of Chairish, Yuka, and PopUp Bagels share the game-changing strategic decisions that propelled success in competitive markets, resulting in profitable growth and potential acquisition deals.
uschamber.com

Getty Images Bets on Exclusive (AI-Powered) Visuals to Fuel Small B...

Getty Images is using exclusive photos, videos, and AI tools to help small businesses stand out with more engaging marketing visuals, enabling faster content creation and stronger business growth.
uschamber.com

3 Business Success Lessons from '90 Day Fiancé' Creator Matt Sharp

Matt Sharp, creator of the wildly successful "90 Day Fiancé" franchise, shares his life-shaping experiences, bold pivots, and hard-won wisdom, as he shares his playbook for business success.
uschamber.com

Meet Jeanelle Teves: Bugaboo's Exec Shares Secrets of Professional ...

Discover valuable insights from Bugaboo's Chief Commercial Officer Jeanelle Teves as she discusses her experiences and challenges in life and work, and shares one top business-mindset strategy that has helped her succeed.
uschamber.com

How Pharmacist-Founded Auro Wellness Reached $4 Million in 4 Years ...

As beauty consumers increasingly seek out brands backed by licensed medical professionals, the skincare and supplement startup is tapping into the heightened post-pandemic pursuit of holistic health solutions.
uschamber.com

How Marimekko's ‘Anti-Fashion’ Ethos Woos A New Generation of Consu...

Embracing its 71-year-old roots, Marimekko is setting trends with millennials and Gen Z in the U.S. Here’s why the Marimekko CEO is banking on their ‘anti-fashion’ ethos to capture the hearts of next-gen U.S. consumers.
uschamber.com

How Everyday Brands Are Marketing Wellness

Everyday brands like Ulta Beauty and Bumble are integrating self-care into their businesses in the post-pandemic wellness economy to boost customer engagement through a focus on mental health.
uschamber.com

How Everyday Brands Are Marketing Mental Health | CO- by US Chamber...

Everyday brands like Ulta Beauty and Bumble are integrating self-care into their businesses in the post-pandemic wellness economy to boost customer engagement through a focus on mental health.
uschamber.com

10X Sales Increase: What Every Business Can Learn From the Stanley ...

With its working-class roots, Stanley drinkware brand has become a ‘quiet luxury’ must-have for millennials. Experts share the actionable insights fellow SMBs can utilize.