Ayaz Nanji

Marketing Content - Is This the Year Business Blogging Broke?

Artificial Intelligence - Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current ...

Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns.

Artificial Intelligence - Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.

Email Marketing - Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address, according to ...

Email Marketing - Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research.

Marketing Strategy - Marketing leaders say they're facing a range of complex challenges, including pressure to adopt AI, fractured ownership of their organization's data strategy, and difficulty actioning insights.

Marketing Content - Today’s audiences are engaging with more podcasts than they were a year ago, and are increasingly consuming podcasts on video platforms like YouTube, according to recent research.

Artificial Intelligence - Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models.

Email Marketing - Which phrases do professionals use—and perhaps overuse—to soften the tone of their emails? To find out, researchers analyzed 1.6 million messages.