Ayaz Nanji

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.

Artificial Intelligence - This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions.

Public Relations - Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and ...

Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.

Customer Experience - Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according ...

Social Media Marketing - What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?

Marketing Strategy - SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.

Artificial Intelligence - A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.

Email Marketing - Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? ...

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, ...

Measurement & Analytics - Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

Email Marketing - Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.

Social Media Marketing - Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

Artificial Intelligence - Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

Marketing Content - Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?

Public Relations - This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.