Email Marketing - Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research.
Marketing Strategy - Marketing leaders say they're facing a range of complex challenges, including pressure to adopt AI, fractured ownership of their organization's data strategy, and difficulty actioning insights.
Marketing Content - Today’s audiences are engaging with more podcasts than they were a year ago, and are increasingly consuming podcasts on video platforms like YouTube, according to recent research.
Email Marketing - Which phrases do professionals use—and perhaps overuse—to soften the tone of their emails? To find out, researchers analyzed 1.6 million messages.
Measurement & Analytics - Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.
Artificial Intelligence - Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.
SEO - How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
Email Marketing - Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.
Artificial Intelligence - Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.
Marketing Management - The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.
Martech - B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.
Artificial Intelligence - This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.
Career Development - Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.
Social Media Marketing - How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based ...
Artificial Intelligence - Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.
Marketing Strategy - Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.
Artificial Intelligence - Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.
Career Development - How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com.
Martech - What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed ...
