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Avidan Grossman

Avidan Grossman

Style Commerce Writer at GQ

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Location
United States
Languages
  • English
Covering topics
  • Apparel Men

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Recent Articles

gq.com

How to Layer Better, According to a Layering Genius

“You have to essentially throw out everything you know about how to get dressed,” says LA menswear designer Spencer Phipps, who piles on hoodies, thermals, and flannels with auteur-like flair.
gq.com

The Best Tuxedo Is One You'll Wear on Any Old Weekday

When you don’t have a single black tie event on the calendar, a killer tux is all the excuse you need to dress like you do.
gq.com

I Went to the SSENSE Store, and All I Got Was $20,000 of Designer M...

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around, we're tearing through SSENSE’s flagship in Montreal, Quebec, the e-tailer’s sole brick-and-mortar location.
gq.com

Sweet Jesus, Levi's 501s Are Just $50 Right Now

The jeans you think of when you think of jeans are nearly half off.
gq.com

When This Waxed Jacket Hits 50% Off, Barbour Starts Panicking

Flint and Tinder's absolute unit of a coat just axed its way through the sale section—and your Bedale is spooked.
gq.com

100 Deeply Stylish Ways to Stunt on Your Coworkers This Year

Welcome to the first-ever GQ Office Style shop, an assortment of no-brainer menswear upgrades handpicked by the Recommends squad.
gq.com

8 Timeless Colognes Are at Nose-Tingling Discounts Today

Take up to 45% off a selection of top-shelf scents.
gq.com

9 Timeless Colognes Are at Nose-Tingling Discounts Right Now

Take up to 45% off a selection of top-shelf scents.
gq.com

Amazon Put Jeremy Allen White’s Entire Closet on Sale

Between the Levi's jeans and the Lacoste polos, someone in the Bezos camp owes the actor an apology.
gq.com

Banana Republic Just Dropped Your '90s Heartthrob Starter Pack

Luscious suede jackets, louche pleated trousers, and plenty more gear to keep you warm during those nighttime premieres.
gq.com

The Tank Top You're Looking for Is $2 a Pop Right Now

Save a bundle on a red-hot six-pack of these, drop a bundle on an ice-cold six-pack to share with someone else.
gq.com

The Glen Powell Jeans Trick You Should Copy Immediately

4 days ago ... The 'Twisters' phenom always looks damn good in his dungarees—and this advanced style move will help you follow suit.
gq.com

David Beckham's Signature Cologne Is $20 Right Now

Somewhere scenic in the British countryside, David Beckham rolled out of bed, made a cup of tea, and started his morning the same way you did: checking GQ.com for the best Prime Day deals 2024 has to offer. Well, okay, maybe not—but as of this morning, the legendary footballer has a vested stake in the success of Amazon’s annual savings bonanza. To understand 2024’s least-expected Prime Day cameo, think back to October of last year, when Beckham first brought his line of affordable colognes stat…
gq.com

Prime Day Is Thick with the Scent of Primo Cologne - GQ

When we woke up this morning to our usual alarm—Jeremy Fragrance, at maximum volume—Prime Day cologne deals were the last thing on our minds. For the blissfully unaware, today marks the start of Amazon’s biggest savings bonanza, an Eden of discounted best-sellers culled from the retailer’s endless selection of menswear, gadgets, and home goods. Bezos and Co. typically slash prices on a fair share of skin care, grooming, and beauty products, including one or two ritzy lotions and serums, or a cle…
gq.com

Our Favorite Products from The Rock's New Skin Care Brand, Which Bo...

In 2024, a famous guy in possession of a strong personal brand must be in want of a grooming line to bolster it—for proof, just ask Dwayne Johnson. Earlier today, Tinseltown’s smiliest action star sat down with GQ to introduce Papatui, a new range of personal care products available now via the brand’s website, and at Target starting March 10th. (Papatui is a portmanteau that nods to Johnson’s “most important role” as a dad and a nickname given to him as a kid.) The Rock joins a long list of eer…
gq.com

What Is ‘Eclectic Grandpa’ Style, and Why Should You Care?

For a famously youth-obsessed industry, fashion has been celebrating the comfortably-retired set with relish lately. So when “eclectic grandpa style” landed on our For You pages at the onset of 2024, we barely batted an eye. Pavement-pounding arbiters of New York’s most idiosyncratic aesthetes have been documenting the city’s gerontocracy for years, but appreciation for their particular brand of nonchalant ease is fast reaching its peak. Dressing like a well-to-do septuagenarian has never felt c…
gq.com

In 2023, Men Started Dressing Up Again

To close out the year, GQ is revisiting the most fascinating ideas, trends, people, and projects of 2023. For all of our year-end coverage, click here. Back in the homebound, fleece-addled days of April 2020, my colleague Cam Wolf made a bold prediction: After the pandemic, he wagered, men would be itching to really start dressing again—in suits and ties, trousers and derbies. At the time, menswear was in the midst of its unbridled wild-style era—heavy on weirdo sneakers, bug-eyed sunglasses, a…
gq.com

The Levi's 501 Is a Mere $30

Earlier this year, the Levi’s 501 turned 150, a landmark anniversary for the most iconic silhouette in denim. You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob Davis and Levi Strauss were granted a patent to equip their sturdy denim pants with riveted pockets, a flourish that quickly endeared them to San Francisco gold miners. Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean in Rebe…
gq.com

Abercrombie’s $50 Knit Polos Have No Business Being This Good

At GQ Recommends, we’re all about value-add. But unlike your buddy gunning for his third degree in an obscure branch of ontology, the value we add is actually tangible. The meaning of life? Free will? Nurture vs. nature? Please! Mere child’s play. The questions that keep us up at night might skew a touch more practical on paper, but they’re no less existential in practice. A semester or so ago, we addressed one of them in the form of a knit polo from Abercrombie, a star contributor to last year’…
gq.com

The 2023 GQ Grooming Awards

What distinguishes a GQ Grooming Award winner from any of the other top-shelf products we’ve tried this year? It’s a good question, and one we take pretty seriously. The answer comes down to a mix of factors, including sheer novelty, superlative excellence, and the holy-shit-you-need-to-try-this feeling we get deep in our bones when we spritz on a cologne that transports us to coastal Italy or exfoliate with a serum that shrinks our pores to the size of quarks. (A healthy dose of office-wide buz…
gq.com

The Levi's 501 Is a Mere $45 - GQ

Earlier this year, the Levi’s 501 turned 150, a landmark anniversary for the most iconic silhouette in denim. You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob Davis and Levi Strauss were granted a patent to equip their sturdy denim pants with riveted pockets, a flourish that quickly endeared them to San Francisco gold miners. Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean in Rebe…