Avi Dan

I was reminded of it last week when Verizon moved its account from McCann.

As AORs decline, project-based work increases.

If you win and your work is good, people think it’s actually, disproportionally, spectacular. If you lose and your work is as good, people think it’s ungrounded.

There are some advantages to scale, for sure, especially when it comes to multinational advertisers. And yet, the game has changed radically in the last decade.

There are some advantages to scale, for sure, especially when it comes to multinational advertisers. And yet, the game has changed radically in the last decade.

My two favorite commercials were very different from each other. One was peculiar, the other inspirational. But they had much in common.

If there’s one number that captures the state of the agency business, it’s 360.

High inflation and interest rates, the war in Ukraine, lockdowns in China, supply-chain disruptions, are hammering growth.

In the last 18 months, the shelf life of advertising executives started expiring at an alarming rate: More than 40 major agencies – creative, media or digital – have replaced their top dogs.

Marketers spend billions on ads, while, in the meantime, consumers tend to spend their lives trying to avoid them. Eight out of ten people in a research firm Kantar’s survey said that ads are annoying.

Clients who make agency decisions, live in a world of career consequences, good or bad.

The unbundling was a response to the change in how advertisers compensate agencies. Historically, it consisted almost entirely of commissions related to the amounts clients were billed for purchases of media space and time.

A whopping 33.8 million people are identified as being of two or more races, up from 9 million in 2010, while the white population is ageing and shrinking by 8.6%.

Blackstone—which hired Droga5’s Jonny Bauer last year—is creating a new model for the PE industry while building the brands from hundreds of portfolio companies.

Companies and their advertising agencies are too scared to push the envelope and take a risk. And not taking a risk is often the biggest risk.

Great ideas come from great people. Great strategies come from great people. Even great technology is designed by great people. And advertising, at its best, has always been a destination for the best talent in the world.

Made around the beginning of the end of the studio system, it tells of the tragic decline of an out-of-touch Hollywood legend who never made the leap from the silent era to talkies.

The big ad groups are evolving into institutions that cater to fewer, but bigger, accounts.

Publicis Groupe – the owner of Leo Burnett and Saatchi & Saatchi – has overtaken all other ad holding companies including Omnicom and WPP to become the world’s No.1 agency group in terms of market value, after performing better than its two largest rivals since the start of the pandemic.

Competitive edge is hard to sustain in a world where everybody has access to the same technology and can copy products at no time at all.