Asa Hiken

Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack. 

The studio helped engineer an industry-shaking campaign for Coca-Cola at the end of last year.

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual spaces.

Agencies are embracing AI video tools including Kling and Hailuo along with the likes of OpenAI’s Sora and Google’s Veo 2.

Players will be able to buy real-world items, following similar Walmart activations on Roblox and Zepeto.

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

U.S. International Media, which placed Ye’s media buy last week, has hidden references to its clients.

OpenAI is in the game with an official ad, but Perplexity is making its own push on social.

Some agencies are all in on AI for the Super Bowl, but brands are still hesitant to discuss the technology.

Advertisers could develop more tools for less money through DeepSeek, but there’s hesitation.