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Asa Hiken

Asa Hiken

Technology Reporter at Ad Age

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Influence score
43
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Location
United States
Languages
  • English
Covering topics
  • Artificial Intelligence
  • Technology

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Recent Articles

adage.com

AI ad of the week: Product placement created with generative AI

Is Halftime’s model the future of AI-enabled product placement?
adage.com

Emerging technology trends brands and agencies need to know about r...

This week’s roundup features Instacart’s new app in ChatGPT, Google’s entrance into the AI glasses market, WPP’s data tie-up with Pinterest and more.
adage.com

AI ad of the week: Valentino’s surreal and sloppy social ad

Luxury fashion house Valentino posted an AI-generated ad for a product that went heavy on the surrealism and the slop.
adage.com

5 brands that failed around AI in 2025—and what marketers can learn...

From Taco Bell to J. Crew to Duolingo and more.
adage.com

Emerging technology trends brands and agencies need to know about r...

This week’s roundup features OpenAI’s decision to delay bringing ads to ChatGPT, Perplexity’s in-platform checkout tie-up with Abercrombie & Fitch, Albertsons’ new agentic commerce tool for grocery shopping and more.
adage.com

Why Target, Canva and WPP are using the Model Context Protocol to p...

MCP is gaining widespread adoption, but its usefulness is technical and confusing.
adage.com

Emerging technology trends brands and agencies need to know about r...

This week’s roundup features Google’s new Gemini 3-powered search capabilities, Adobe’s plan to acquire Semrush, Target’s new app in ChatGPT and more.
adage.com

The best AI activations of 2025—and what marketers can learn from them

From notable examples of AI-generated creativity to breakthroughs in agentic marketing, custom brand models and more.
adage.com

Inside the AI skills race and how marketers are adapting

The interactive event got marketers thinking about AEO, organizational pressure to become AI literate and much more.
adage.com

AI ad of the week: Molly’s Suds uses new Amazon tech to create AI-g...

Amazon’s new Creative Agent developed the 15-second spot.
adage.com

Emerging technology trends brands and agencies need to know about r...

This week’s roundup features Google’s new agentic marketing tools, how WPP’s Infosum is bringing AI clean room tech to Disney, Reddit’s new immersive ad unit and more.